XR Devices and Smart Glasses Exhibition Trends at CES 2026: Display Technologies and Product Line Diversification
At CES 2026, various XR devices and related display products were introduced.

CES 2026 display trends showing clear technology segmentation (LCD, OLEDoS, Micro-LED) based on device characteristics (VR/MR, AR Glasses).
For XR headsets, LCD offers advantages in supply chain stability and cost, along with relatively easier productization. Valve’s Steam Frame utilizes dual 2160×2160 LCD panels, emphasizing affordability for gaming and practical use.
Conversely, OLEDoS is emerging as a key differentiator in premium XR (VR/MR) and AR glasses for video viewing. During CES 2026, Pimax highlighted Crystal Super micro-OLED for its sharpness and immersion. Among panel manufacturers, Samsung Display unveiled a 1.4-inch, 5,000 PPI-class RGB OLEDoS not just as a panel exhibit, but in a headset demo form.
Samsung Electronics’ ‘Galaxy XR’ was selected as a CES Innovation Awards 2026 Honoree, incorporating white OLEDoS from Sony and Samsung Display.
The AR glasses segment featured two product types: see-through AR glasses based on waveguides and AR glasses focused on video viewing.
In see-through AR glasses, micro-LED projectors and LCoS are competing based on their distinct advantages. JBD introduced an ultra-compact full-color AR projector with its Hummingbird II Polychrome Projector, a CES Innovation Awards 2026 winner. Cellid presented its 2026 reference design combining a micro-LED projector with its own waveguide, explaining its approach to simultaneously achieve lightweight and optical performance.
The LCoS camp attempts differentiation by quantifying outdoor readability and efficiency. Himax and AUO demonstrated maximum brightness, output, and efficiency while driving front-lit LCoS (720×720) at 200mW, presenting it as an integrated solution combined with AUO’s waveguide. This trend indicates that the AR glasses market is shifting beyond individual component specification competition towards proposing and evaluating systems that bundle projectors, waveguides, and driving conditions.
AR glasses for video viewing prioritize immersive viewing experiences, emphasizing perceptible metrics like resolution, FOV, refresh rate, and connectivity first. Xreal unveiled its entry-level Xreal 1S priced at US$449. This represents a $50 price reduction from the previous model, the $499 Xreal One, enhancing accessibility. Key display specifications have been improved: 1200p resolution (up from 1080p), 700 nits brightness, a 52-degree field of view, and a 120Hz refresh rate. Competitiveness is further strengthened by adding various new features like auto-dimming and 2D-3D conversion.
According to UBI Research, at CES 2026, XR devices will differentiate themselves by using LCDs for entry-level products, while premium VR/MR devices and AR devices for video viewing will adopt OLEDoS. Meanwhile, see-through AR devices will see competition between micro-LED projectors and LCoS at the system level (display, optics, and driver).

Next-gen wearable display ecosystem dividing into OLEDoS for Premium VR/MR and Micro-LED/LCoS for See-through AR. (Created by ChatGPT)
Changho Noh, Senior Analyst at UBI Research (chnoh@ubiresearch.com)
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