Automotive Mini LED display adoption expanding with OLED competition

Expanding the application area of Mini LED for vehicle displays

The automotive display market has been rapidly changing in recent years, and Mini LED technology is at the center of this transformation. While some premium brands are embracing OLED for its design freedom and black expression, the overall trend is leaning toward Mini LED, which boasts price competitiveness, durability, and high brightness. Automotive environments require visibility even under direct sunlight and stability under extended use and high temperatures. Mini LED’s long lifespan and high reliability make it ideal for manufacturers to incorporate into mass-produced models.

Automotive display shipment forecast by technology – Mini LED vs OLED (Source: UBI Research)

Automotive display shipment forecast by technology (Source: UBI Research)

According to the “Automotive Display Technology and Industry Trend Analysis Report” published by UBI Research this year, shipments of Mini LED displays for vehicles are expected to increase significantly, from approximately 1.5 million units in 2023 to over 16 million units in 2030. During the same period, OLED is expected to maintain stable growth and provide differentiated value, particularly for premium brands. This suggests that OLED will establish itself as a premium, brand differentiation, and high-end image, while Mini LED, armed with stability and cost-effectiveness, will expand to mass-market models in the mid- to high-end segment.

List of automotive display models applying Mini LED technology (Source: UBI Research)

Automotive models with Mini LED display applications (Source: UBI Research)

For example, Cadillac will equip its 2022 electric SUV Lyriq with a 33-inch Mini LED display, and Lincoln will apply a 48-inch panoramic structure (23.6-inch dual 4K UHD Mini LED) to its new Navigator in 2023. The 2024 Xiaomi SU7 will introduce a 16.1-inch Mini LED CID, and the Sony-Honda joint venture Afeela, scheduled for release in 2026, will feature a 45-inch panoramic display and a 55-inch auxiliary display, suggesting the direction of next-generation electric vehicle interiors.

UBI Research Executive Vice President Changwook Han predicted, “In the automotive display market, Mini LED and OLED will continue to compete in some areas, but at the same time, Mini LED will expand its application to the general public, while OLED will maintain differentiated value in the premium segment.”

Changwook Han, Executive Vice President/Analyst at UBI Research (cwhan@ubiresearch.com)

▶2025 Automotive Display Technology and Industry Trends Analysis Report