Peugeot has unveiled its new “Polygon” concept car, a model that embodies the brand’s future design direction and signals a major leap forward in next-generation automotive displays. Positioned as a representative model of Peugeot’s post-2027 identity, the Polygon concept blends futuristic design language with production-ready engineering, drawing industry attention as a prototype that goes beyond the typical inspirational show car.

Inside the vehicle, the Polygon concept redefines the traditional in-car interface. The conventional instrument cluster has been removed, and key driving information is projected directly onto the windshield through a Micro LED module positioned behind the Hypersquare® steering controller. The projected display area measures approximately 24 × 74 cm, equivalent to about 31 inches, allowing drivers to view critical information without shifting their gaze-an evolution of AR-based HUD technology.

Micro LED technology is also extensively incorporated into the exterior lighting system. At the front, Peugeot’s signature Three-Claw Lighting design is arranged horizontally and powered by Micro LED to achieve high brightness and high-density illumination. Both the headlights and taillights utilize Micro LED screens capable of rendering dynamic graphics, creating a cohesive visual identity across the vehicle while enabling advanced personalization.

A dedicated Micro LED display is mounted on the rear C-pillar near the charging connector, allowing users to check the vehicle’s charging status without entering the cabin. Despite its small size, the display delivers outstanding visibility and energy efficiency-core strengths of Micro LED-offering both functional value and refined design aesthetics.

31-inch Micro-LED HUD of the Polygon Concept Car (Source: Peugeot)

Micro-LED front lighting on the Polygon Concept Car (Source: Peugeot)

Rear & C-Pillar Micro-LED displays in the Polygon Concept Car (Source: Peugeot)

Micro LED stands at the center of this transformation. With its high brightness, long-term durability, and programmable graphic capability, the technology is emerging as a key enabler of next-generation automotive lighting and HMI. In particular, transparent PHUDs benefit from Micro LED’s high transparency and ultra-high luminance, ensuring excellent outdoor visibility and robust performance in harsh environments.

Automotive Micro-LED market revenue forecast (Source: UBI Research)

Major panel manufacturers are accelerating their Micro LED strategies in line with this trend. Companies such as AUO, BOE, Tianma, and TCL CSOT are actively showcasing transparent display and PHUD-oriented Micro LED solutions, signaling rapid expansion into the automotive Micro LED market.

According to UBI Research Executive Vice President Changwook Han, “Micro LED is a next-generation display technology optimized for automotive environments through its application to transparent displays and PHUD.” He further noted that “widespread adoption is expected to begin around 2028.” Based on UBI Research’s 2025 Micro-LED Display Industry and Technology Trends Report, the automotive Micro LED display market is forecast to exceed USD 110 million by 2030.

The Polygon concept symbolizes this broader industry shift, demonstrating how Micro LED technology can redefine the future of in-vehicle UX, lighting, and information visualization-positioning Peugeot at the forefront of next-generation automotive display innovation.

Changwook Han, Executive Vice President/Analyst at UBI Research (cwhan@ubiresearch.com)

2025 Automotive Display Technology and Industry Trends Analysis Report

2025 Micro-LED Display Industry and Technology Trends Report