To be equipped in new 2026 monitor models from 7 clients including ASUS and MSI

□ ‘High Performance’ QD-OLED monitor anticipated for ’26 debut featuring new pixel structure, 21:9 ultra-wide aspect ratio, 360Hz high refresh rate, and 1,300 nits peak brightness

□ ‘V-Stripe’ pixel application significantly strengthens text readability… Provides optimal gaming experience with wide screen, smooth transitions, and fast response speed

□ QD-OLED solidifies #1 spot with 75% market share in the self-emissive monitor market in ’25

□ “Will continue technical innovation with QD-OLED in the ‘high-end monitor’ market, a battleground for the latest displays”

Samsung Display announced on the 1st that it is launching the world’s first 34-inch 360Hz QD-OLED featuring a ‘V (Vertical)-Stripe’ pixel structure. Samsung Display began mass production of the new product last December and is now fully supplying it to a total of seven global monitor manufacturers, including ASUS, MSI, and Gigabyte.

While conventional QD-OLEDs utilized a triangular arrangement for the Red (R), Green (G), and Blue (B) sub-pixels, the ‘V-Stripe’ arranges the R, G, and B sub-pixels in a vertical stripe pattern. Although commonly referred to in the industry as a stripe structure or RGB stripe structure, Samsung Display developed a stripe pixel structure optimized for Quantum Dot elements in-house and named it ‘V-Stripe’. Applying this pixel structure expresses text edges more clearly, offering an optimal monitor solution for users sensitive to text readability in tasks such as document work, coding, and content creation.

In addition, this new product combines the ▲‘V-Stripe’ structure with a ▲21:9 ultra-wide aspect ratio, a ▲360Hz high refresh rate enabling smooth transitions and fast response speeds, and ▲high brightness characteristics with a peak of 1,300 nits. It is gathering high expectations among consumers who enjoy speedy and immersive games such as sports and racing.

Generally, a 21:9 aspect ratio significantly increases the number of horizontal pixels and data processing volume compared to 16:9, increasing the burden on driving components such as power consumption and heat generation even at the same refresh rate. Also, it is known that implementing high refresh rates is difficult because it is hard to uniformly match the signal timing between left and right pixels.

A Samsung Display representative stated, “The biggest technical hurdles in mass-producing high-refresh-rate products with a new pixel structure are reduced organic material lifespan, heat generation, and brightness degradation.” The representative added, “Since QD-OLED adopts a top-emission method, it is advantageous in terms of brightness. Through efficiency improvement of organic materials and design optimization, we were able to mass-produce a ‘high performance’ monitor display equipped with all four specs: ▲‘V-Stripe’ pixel structure, ▲ultra-wide aspect ratio, ▲high refresh rate, and ▲high brightness.”

The ‘V-Stripe’ QD-OLED monitor, considered a highly anticipated product in the new year’s monitor market, can be seen at ‘CES 2026’ opening in Las Vegas, USA on the 6th (local time). This is because ASUS and MSI will unveil new monitor products equipped with the ‘V-Stripe’ structure QD-OLED for the first time at CES. Samsung Display also plans to reveal the panel at a private booth operated at the Encore at Wynn hotel during the CES period.

According to market research firm Omdia, the transition from LCD to OLED continues, with the proportion of products equipped with self-emissive panels in the premium monitor market of $500 or more expected to rise from 14% in ’24 to 23% in ’25 and 27% in ’26. Amidst this, Samsung Display’s QD-OLED shipments in the monitor OLED panel market for ’25 are estimated at approximately 2.5 million units, expecting to maintain an overwhelming number one position in the market with a share exceeding 75%.

Jung Yong-wook, Vice President and Head of the Strategic Marketing Team for Large Display Business at Samsung Display, stated, “The high-end monitor market, including gaming, can be called a battleground for the latest display technologies as consumers’ sensitivity and expectations for display image quality are high.” He added, “As QD-OLED is receiving overwhelming support from consumers in this market, we will continue to maintain market leadership by showcasing even more innovative technologies in the future.”