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Ford 1.1m integrated screen showcasing the future of automotive cockpit design with unified cluster and CID.

Ford Unveils 1.1m Integrated Screen… Cluster-CID Integrated Display to Become Popular in Global Vehicles

Minimalism in automotive displays has gained even more traction amidst the shift from traditional physical button-centric control systems to a “digital-based single interface.” According to UBI Research’s “2025 Automotive Display Technology and Industry Trend Analysis Report,” OEMs are actively adopting a structure that integrates the cluster and CID (Center Infotainment Display) under a single cover glass. This reduces visual density within the vehicle interior, avoids complex segmentation of the driver’s field of vision, and allows for flexible UI reconfiguration in response to software updates. This integrated screen not only simplifies the interior horizontally, but also allows key vehicle information to be managed in a single visual layer, making it an interface optimized for electrification and software-defined vehicle (SDV) environments.

The Ford Evos and Mondeo exemplify this trend with a 1.1m-wide integrated screen. This configuration integrates a 12.3-inch digital cluster and a 27-inch 4K CID under a single, ultra-wide cover glass, functioning as a single display. This panel, constructed with a super-flat, wide structure rather than a curved one, enhances the continuity of information transmission and minimizes visual disruption, maximizing the benefits of a software-centric UX. Furthermore, its simplified internal structure significantly improves space efficiency and design stability.

Ford’s 1.1m integrated cluster and CID display (Source: Ford)

Ford’s 1.1m integrated cluster and CID display (Source: Ford)

In the European premium market, the BMW i4 is a prime example of an integrated screen. BMW’s curved display, which has been widely adopted by the i4, iX, 3 Series LCI, and i7, integrates a 12.3-inch digital cluster and a 14.9-inch central display (CID) under a single piece of curved glass. While the internal panels are two-piece, they appear as a single, continuous digital interface from the user’s perspective, and the curvature achieves a driver-centric UI layout. This configuration minimizes physical buttons while ensuring operability and visibility, and is considered a prime example of BMW’s digital UX direction.

BMW Curved Display with integrated cluster and CID (Source: BMW)

BMW Curved Display with integrated cluster and CID (Source: BMW)

Among Korean brands, the Genesis GV80 facelift has adopted a full-fledged integrated screen strategy. The GV80 integrates the instrument cluster and CID under a single 27-inch OLED cover glass, completely breaking away from the traditional standalone instrument panel and central display structure. The OLED panel’s unique contrast ratio and color reproducibility maximize UI readability, and combined with the horizontal, minimalist interior design, it sets a new standard for premium SUV UX.

Genesis GV80 27-inch OLED integrated display (Source: Genesis)

Genesis GV80 27-inch OLED integrated display (Source: Genesis)

While few models currently feature an integrated screen (a structure combining the cluster and CID under a single sheet of cover glass) on the market, its adoption is rapidly accelerating, with major global brands, including Ford, BMW, and Genesis, strategically adopting it. The integrated screen is not simply a design innovation; it serves as a core platform for integrating vehicle functions into a single digital layer and integrating them with a software-centric operating system. As the boundaries between the instrument panel and infotainment system blur and the scope of OTA-based UI reconfiguration expands, the integration of clusters and CIDs is likely to expand beyond luxury vehicles to mid-size electric vehicle lineups.

UBI Research Executive Vice President Changwook Han emphasized, “The integrated screen is a key piece of hardware for realizing the digital UX of the electrification and SDV era. By integrating the cluster and CID into a single visual layer, the entire vehicle interface can be redefined based on software. Its application will gradually expand to the mid-size and mass-market segments.” Ultimately, the integrated screen is positioned as a guiding light for a transformation of the entire vehicle interface architecture, transcending technology and design.

Changwook Han, Executive Vice President/Analyst at UBI Research (cwhan@ubiresearch.com)

▶2025 Automotive Display Technology and Industry Trends Analysis Report

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[IMID 2023 Keynote] LG Display’s automotive tandem OLED, applied to Hyundai Genesis

LG Display ‘Discovering the Best Automotive Display Solution for Tomorrow

LG Display ‘Discovering the Best Automotive Display Solution for Tomorrow

At the ‘IMID 2023’ held in BEXCO, Busan on the 23rd, Kim Byeong-gu, head of LG Display’s Auto Business Group, gave a keynote speech on the theme of ‘Discovering the Best Automotive Display Solution for Tomorrow’.

“The electric vehicle market is expected to grow 18% annually from the current 15 million units, reaching 50 million units annually by 2030,” said Kim, head of the group. He also predicted, “The automotive display market is expected to grow by 10% annually and reach a market of 12 billion dollars by 2030, and in particular, the automotive OLED market will show a high annual growth rate of 28%.”

The number of displays mounted on vehicles is increasing every year, and the size is increasing every year. Kim said, “The number of displays installed in vehicles increases every year, and by 2030, an average of 2.3 displays will be installed, and the average size will be over 15 inches.”. And He also mentioned, “We will manufacture large-size OLEDs for vehicles larger than 50 inches within a few years.”

LG Display ‘Discovering the Best Automotive Display Solution for Tomorrow

LG Display ‘Discovering the Best Automotive Display Solution for Tomorrow

Currently, LG Display is supplying luxury flagship P-OLED, premium OLED ATO (Advanced Thin OLED), and low-end LTPS LCD as automotive displays.

Group leader Kim said, “LG ​​Display, after mass-producing the world’s first automotive tandem OLED in 2019, has developed and mass-produced ‘Tandem OLED 2.0,’ which improves brightness by 30% and reduces power consumption by 40% in 2023. And LG Display is developing ‘Tandem OLED 3.0’, which improves luminance by 20% and power consumption by 20% from the second generation.”

LG Display ‘Discovering the Best Automotive Display Solution for Tomorrow

LG Display ‘Discovering the Best Automotive Display Solution for Tomorrow

Following this, Group Head Kim disclosed LG Display’s tandem OLED customers, such as Genesis, Mercedes-Benz, GM, Volvo, and Jaguar. Group leader Kim emphasized the Genesis of Hyundai Motor Company and emphasized, “We have been developing cooperation with Hyundai Motor Group for two years, and sooner or later, Genesis with LG Display’s tandem OLED will appear.”

Lastly, Group Head Kim said, “Based on continuous customer value realization and high-quality orders based on future technologies, LG Display will have a share of more than 50% in the automotive display market in 2026, excluding a-si LCD, and 60% in the automotive OLED display market.”