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2026 Outlook (1) Premium TV: OLED TV Cost Improvement and Mini-LED Expansion Strategy

December 3, 2025/in Display, Focus on /by UBIResearchNet

In the 2025 TV market, the proliferation of large-size RGB Mini-LED products has significantly broadened technological options. Manufacturers, led by TCL and Hisense, have actively expanded their product lineup to 85- to 115-inch sizes, increasing affordability in the ultra-large market. In particular, leveraging the efficiency of large-area panel production using 10.5th-generation LCD production lines, they have introduced products at a variety of price points. This shift has diversified the competitive landscape in the ultra-large market, particularly those 80 inches and above.

According to a table analyzing the selling prices of OLED and RGB Mini-LED TVs by UBI Research, factors other than price still play a significant role in consumer selection in the 60- to 70-inch segment. While RGB Mini-LED TVs have become more accessible, with prices dropping to around $1,000, OLED TVs are also selling at similar price points, thanks to sales promotions and a mature supply chain, maintaining a balanced technological landscape. In particular, OLED’s unique picture quality characteristics, such as black expression, viewing angle, and response time, continue to be a key factor in the premium 65- to 77-inch market.

2025 OLED TV and RGB Mini-LED TV Price Comparison by Size (Source: UBI Research)

A key variable in the 2026 market outlook is structural improvements in OLED TV panel manufacturing costs. With the end of depreciation of LG Display’s Guangzhou 8.5th-generation OLED line in the second half of 2025, fixed costs will be reduced. Furthermore, process stabilization and material cost reductions are expected to streamline the overall cost structure. This will allow manufacturers to pursue a broader range of pricing strategies and is highly likely to strengthen OLED’s price competitiveness, particularly in the premium 65- to 77-inch market.

Meanwhile, the Mini-LED camp is expected to adopt various strategies to address this trend. Major manufacturers are seeking to maintain competitiveness through improvements in backlight structures, refinement of operating algorithms, and product portfolio restructuring. Based on production structures that leverage the 10.5th-generation LCD line, they are likely to expand their product line options in ultra-large and mid- to large-sized products. Analysts suggest that RGB Mini-LED TVs will continue to offer advantages in terms of production efficiency, particularly in the ultra-large market (80 inches and above). UBI Research Vice President Han Chang-wook predicted, “In 2026, the premium TV market will become more structured, with each technology’s strengths differing across segments, driven by a complex mix of consumer demands, pricing conditions, and manufacturers’ product strategies.” He continued, “OLED is expected to strengthen its competitiveness in key premium segments based on cost improvements, while Mini-LED will expand its response strategy based on production efficiency in ultra-large areas. This will strengthen the multi-layered market structure, where the two technologies each demonstrate competitiveness in different areas.”

Changwook Han, Executive Vice President/Analyst at UBI Research (cwhan@ubiresearch.com)

Quarterly Medium & Large OLED Display Market Tracker Sample

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RGB Mini LED TV market trend showing Samsung, Hisense, and Sony’s premium large-screen competition

Will RGB Mini LED Be a Game Changer in the Premium TV Market?

August 26, 2025/in Display, Focus on /by UBIResearchNet

A new competitive landscape is forming in the premium TV market. Samsung Electronics, Hisense, and Sony are competing to launch RGB Mini LED TVs, challenging the OLED-dominated market. While existing QD-Mini LEDs employ an indirect color conversion method using blue and white LEDs, RGB Mini LEDs directly emit red, green, and blue (RGB) LEDs. This allows them to achieve over 90% of the BT.2020 color gamut, deliver ultra-high brightness of 4,000-8,000 nits, and minimize blooming. They are particularly noteworthy for their ability to maintain stable color depth and brightness even on ultra-large screens.

Trends by Major Manufacturers

Samsung Electronics 115-inch RGB Micro LED TV, premium large display

Samsung Electronics 115-inch RGB Micro LED TV (Source: Samsung Electronics)

Samsung Electronics launched a 115-inch RGB Micro LED TV in August 2025, marking its full-scale foray into the ultra-large-screen market. By utilizing 90μm micro RGB LEDs and CSOT’s LCD panel, the company achieved both large-screen size and mass production, while also achieving 100% BT.2020 color gamut and high brightness. The company also announced the expansion of its 75-inch, 85-inch, and 98-inch lineups.

Hisense 116-inch RGB Mini LED TV, ultra-bright premium TV

Hisense 116-inch RGB Mini LED TV (Source: Hisense)

Hisense unveiled a 116-inch RGB Mini LED TV at CES 2025. It features 15,680-point precision control using the H7 AI chip and proprietary algorithms, and uses RGB LED chips from Qianzhao Optoelectronics to improve efficiency and lifespan. Hisense then entered the ultra-large market in March with the mass production of its flagship UX series.

Sony unveiled a 75-inch RGB Mini LED prototype at CES 2025. It boasts 32,000 RGB bubbles and 4,000 dimming zones, achieving twice the precision of conventional displays. It also boasts 66-bit backlight control and 30-bit signal processing, delivering picture quality approaching OLED. The Bravia 10 will be officially unveiled at IFA 2025.

Impact on OLED TVs

OLED TVs still possess strengths in black expression, design flexibility, and gaming-optimized performance thanks to self-illuminating pixels. However, brightness limitations and the inability to scale to larger sizes are pointed out as drawbacks. RGB Mini LED TVs can maintain color accuracy and high brightness even on ultra-large screens, threatening OLED’s dominance in the 100-inch and larger market.

Over the next five years, OLED is likely to remain competitive in the mid- to large-sized market, ranging from 55 to 77 inches. However, if RGB Mini LED achieves cost competitiveness in the 75 to 85-inch range, OLED will significantly impact its market share.

Future Strategic Challenges for OLED

For OLED to expand its presence in the premium market (75 inches and below), cost reduction is paramount. At the same time, OLED’s unique strengths –

exceptional black characteristics,
excellent color gamut at low grayscale levels,
natural color gradation

– must be emphasized as marketing points. By reducing costs and establishing a distinct value proposition over RGB Mini LED through differentiated image quality, OLED will remain a key player in the premium TV market.

Changwook Han, Executive Vice President/Analyst at UBI Research (cwhan@ubiresearch.com)

2025 Micro-LED Display Industry and Technology Trends Report