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Visualization of display for mirror-less automobiles, Green light to OLED display

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After Ministry of Land, Infrastructure and Transport did pre-announcement of legislation about partial revised plan of ‘Regulations on the performance and standards of automobiles and auto parts’ on the 7th, interests in ‘mirror-less automobiles’ having not side mirror (rearview mirror) are getting hot. This is a method of securing eyesight through display screen in the car after installing subminiature camera to car front and rear and also front doors of both sides, and solving blind zone problem which was the defect of existing side mirror and improving fuel efficiency and designs are expected, even though there are problems on functional errors and design development.

Thus, display for mirror-less automobiles is getting attentions as a drive of new market in display market for automobiles. Display fields for automobiles belongs to the industry to which creating high added value is expected because further customization is required compared to mobile and TV. So LGD or SDC panel enterprises are developing products for market penetration, and two companies are known as setting up policy of progressing differentiating strategies differently from Taiwan, Japanese companies by focusing on Flexible OLED especially.

Flexible OLED has thin, light characteristics and a nature to be able to bend, so it is favorable to mirror-less automobiles requiring new designs from free installing aspects. Also, mirror-less is being evaluated to be suitable to the display for automobiles because it can implement high visibility with very fast speed, contrast range, and wide viewing angle. On July 1st last year, Continental Corporation, auto parts supplier, revealed the possibility of better eyesight provision even in dark situations or the rain while introducing several merits of mirror-less automobiles to which 2 OLEDs were applied through its homepage. In addition, Alfred Eckert, Director of the Advanced Engineering department in Continental’s Chassis & Safety Division mentioned “The effects of unwanted optical phenomena such as glare and weak light can also be compensated”

<Mirror-less concept car to which 2 OLEDs were applied> (Source: www.continental-corporation.com)

Samsung Electronics is recently propelling automobile electric apparatus business in earnest by taking over Harman, US automobile electric company, and the industry foresees that competency of Samsung Electronics’ OLED and semiconductor would make great synergy effect to electric apparatus business. Furthermore, they lighted up goals such like securing world 30% market share in display for automobiles based on OLED display in 2018, and achieving 2 trillion won in sales.

In this way, OLED display is expected to play core roles in expanding business to electric field industry from electronic/display industry, and it is anticipated that OLED could be a new dynamic to growth of display industry.

Display for automobiles, newly expected revenue sources of OLED

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Display market for global automobiles has continued stable growth of approximately 10% yearly recently, and LG Display and Samsung Display do not save investments by paying attention to it as new application. In this regard, Senior Researcher Yang Seong-jin of LG Economic Research Institute lighted up the entry reason of display for automobiles such like creating effects of new revenue are anticipated.

Senior Researcher Yang said “Display market for automobiles has 10% volume of the whole display market and belongs to 2% levels of total cost, but automotive industry has been developed steadily through smart-car and connected-car etc. In contrast, display market has been withered gradually, and panel prices are being lowered continuously, and thus it is directly connecting to survival matters actually.” While stating display market for automobiles as an alternative for this problem, he revealed the reason by saying “The number of participating companies is a few, and average price of display panels for automobiles to which thorough commercialization is required is higher than mobile phone or tablet pc two or three times.”

In display market for automobiles, Innolux and AUO, CPT, Japan display, Sharp occupied about 70% of total market based on 2015 sales of Taiwan, and LG Display recorded 10% share uniquely in domestic, but Samsung Display, second mover, failed in entering ranks. However, LG Display announced a plan that they were planning to enter the market with POLED to which flexible function was available after having designated display for automobiles as a promotion business, and Samsung Display was known to set up a policy of progressing differentiation strategies on display for automobiles based on small& medium OLED technology, so market share is expected to be increased little by little.

<LG Display/Flexible Automotive Display, SID 2015>

In the display market having been stagnated currently, concentration on display market for automobiles would be resultantly necessary for high profits, and OLED panel could get opportunities of creating new revenue sources by overpassing mobile and tablet pc market, if OLED panel solves demanding requirements of display for automobiles.

Samsung Display Mentions OLED’s BT2020 for First Time, OLED Emitting Materials Companies’ Concern to Increase

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Source: Samsung Display Keynote, IMID 2016

Color Coordinates Development Direction for Each Color to Satisfy BT2020, Source: AMOLED Characteristics Analysis Report of Galaxy S Series

Samsung Display’s Dr. Sung-Chul Kim gave a keynote speech during IMID 2016 being held in Jeju ICC in South Korea. He emphasized that AMOLED is the suitable display for the current trend and discussed the issues to be solved for AMOLED.

 

Kim gave several talks this year on similar topics but this is the first time he mentioned BT2020 as AMOLED’s color space. Accordingly, concerns of OLED emitting materials companies are expected to increase.

 

Until now, Kim has been discussing phosphorescent blue materials as the key issue; only OLED phosphorescent materials are red and green, and development and application of phosphorescent blue materials are urgently needed, which will lead to 300% increase in efficiency. However, during this keynote speech, he emphasized BT2020 for the first time with the phosphorescent blue application.

 

BT2020 is color space with red, green, and blue wavelengths of 630nm, 532nm, and 467nm respectively. In CES 2016, it was selected by UHD Alliance as the color space applied to UHD TV.

 

According to AMOLED Characteristics Analysis Report of Galaxy S Series, published by UB Research in May 2016, Galaxy series’ color space needs to meet BT2020. In order to meet this, for u’, red needs to increase, green decrease, and blue to decrease. For v’, red needs to decrease, green to increase, and blue to increase in terms of color coordinate movement.

 

Resolution and color coordinates of mobile device panel tends to follow TV development direction. As UHD Alliance selected BT2020 as the standard, AMOLED panel for mobile that meets this requirement needs to be produced. Accordingly, OLED emitting materials companies’ development focus, which is currently on lifetime and efficiency, is expected to be required to change.

Samsung Display Principal Engineer, “VR∙AR will become comparable to 3D TV?”

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samsung display

Samsung Display’s R&D Center principal engineer JongSeo Lee

Hyunjoo Kang / jjoo@olednet.com

Samsung Display’s R&D Center principal engineer JongSeo Lee suggested that VR∙AR market is an optimistic one unlike the 3D TV market of the past.

 

During the Industrial Forum held in ICC Jeju of South Korea, Lee gave a presentation titled ‘Introduction of Display Technology for VR/AR’, and mentioned concern from some sectors that the VR∙AR market will walk the same path as the 3D TV market.

 

Lee explained that the 3D TV market did not become vitalized due to the limits on contents production and 3D conversion technology, low quality of 3D display, lack of standards, etc. However, for VR∙AR market, contents and hardware such as Pokemon Go and HoloLens have arried, and many companies are active in this sector. Lee’s explanation is that leading companies including Apple, Microsoft, Intel, and Facebook are actively investing for VR∙AR sector and ecosystem is forming.

 

Using the Goldman Sachs materials, Lee emphasized that VR∙AR market will record USD 85,000 million by 2025. Furthermore, he explained technical characteristics of OLED, suitable for VR and AR, pointing out that transparent OLED is the key solution for AR technology actualization. He explained AR as the digital experience added to the actual physical environment or live screen, and transparent display actualizes this.

 

Compared to LCD, OLED has higher transmittance, and is considered the optimized solution for transparent display. For transparent OLED actualization, Lee told the audience that cathode with high transmittance and low resistance is needed and substrate should be able to withstand heat and be flexible. Metal types can be applied to the transparent area of the transparent display to produce mirror display. With this, AR can be experienced even using the form similar to mirrors. For this Lee added that high reflectance level and high color gamut are required.

H1 2016 OLED Wearable, Disappeared Smartwatch and Rising VR ∙ Smartband

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bungee jump with Gear VR (Source = Samsung)

Hyunjoo Kang / jjoo@olednet.com

Unlike the same period last year, H1 2016 showed quiet smartwatch sector while VR (virtual reality) device and smartband became popular.

According to UBI Research, of OLED wearable device revealed in H1 2016, 6 are VR devices (OLED display is either directly equipped to the device or OLED smartphone can be connected) and 4 are smartbands. In H1 2015, there were 5 OLED smartwatches and 3 OLED smartbands. The difference between almost no smartwatches in H1 2016 is evident.

In VR sector, Oculus began the announcements with Samsung Display’s OLED equipped Oculus Rift in January. Following this, other companies such as Sony, HTC, and DeePoon revealed new products in international exhibitions. Samsung Electronics recently showed Gear VR that can be paired with Galaxy Note 7 in New York, and VR is expected to maintain its popularity in Q3.

In H1 2016, smartband stimulated the market with Samsung Electronics’ Gear Fit 2, Xiaomi’s Mi Band 2, and Fitbit’s Alta.

However, the only new OLED smartwatch product announced in H1 2016 was China’s GEAK’s GEAK Watch 3, and it was not even released in the market. The reason for the slump in the smartwatch market has been noted to be short battery life, and lack of useful applications. However, as Samsung Electronics and Apple are expected to announce new smartwatch products in Q3, renewed enthusiasm is anticipated.

Samsung’s Gear 3 is expected to be revealed in IFA 2016 in Berlin in September. Apple is also rumored to be announcing Apple Watch in September. Apple has already revealed smartwatch operating system Watch OS3 with improved speed and function in June.

SDC Urgently Needs Additional Installation of 20-30K Gen5.5 Rigid OLED Line

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Source = Samsung

Picture Source = SDC

Hyunjoo Kang / jjoo@olednet.com

In order to respond to rapidly increasing OLED smartphone demand, Samsung Display( SDC ) is analyzed to require additional installation of Gen5.5 rigid OLED line and V1 line move.

At present, China’s smartphone OLED demand is explosive. According to UBI Research’s investigation, China needs up to 200 million units of mobile OLED until next year. Therefore, for Samsung Display to produce more OLED panels in A2 factory, V1 line that produces transparent OLED needs to be moved to L8 which is a Gen8 LCD factory.

OLED use V1 line has been using Gen8 manufacturing equipment produced TFT substrate cut into 6. As such, moving the V1 line to Gen8 factory is analyzed to be advisable in terms of panel production and distribution management.

The president of UBI Research, Choong Hoon Yi explained that China’s future mobile OLED demand volume is difficult for China’s key panel companies such as BOE, and even for mobile OLED leader Samsung Display it is not easy to supply sufficient amount with existing mass production line. He estimated that Samsung Display, to meet the demand, will require additional installation of at least 20-30K OLED mass production line to Gen5.5 A2 line.

[SID 2016] Samsung Reveals 806 ppi VR Panel, Highest Resolution in Industry

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SDC Showcasing an 806ppi OLED Panel for VR ( San Francisco = OLEDNET )

Hyunjoo Kang / jjoo@olednet.com

Samsung Display is drawing attention with 5 inch level VR (virtual Reality) device display with the highest resolution in the industry. The company also displayed Bio Blue, which minimized blue wavelength harmful to human eye.

At Society for Information Display 2016 ( SID 2016, 22-27 May), Samsung Display drew visitors’ attention with their new panel products such as OLED for VR and rollable OLED. At the exhibition booth, Samsung Display presented new 5.5 inch panel. The panel’s resolution, 806 ppi, is the highest pixel density of the 5 inch level VR panels published so far. The resolution is 3840 x 2160 with 306 nit brightness and 97% color gamut.

SDC`s ‘Bioblue’ (Sanfrancisco = OLEDNET)

Additionally, Samsung Display revealed another OLED panel for VR named Bio Blue. Bio Blue minimized harmful blue light by adding light blue to the existing RGB pixel structure. Displaying Bio Blue, the company emphasized that OLED is better for eye health compared to LCD. Of the total blue spectrum, the proportion of blue light harmful to human eye is 66% for LCD and 32% for AMOLED. Samsung Display added that AMOLED will be able to reduce this figure to 6% in future.

Samsung Display exhibited diverse OLED panels including 5.7 inch rollable and panel for notebook use.

Not Only Samsung and LG, but Also BOE and AUO…Panel Profit Plunges due to LCD

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Source = BOE

Source = BOE

 Hyunjoo Kang / Reporter / jjoo@olednet.com

Although Samsung and LG both had smooth Q1 2016 for set businesses including TV, display sectors were different. The majority of the industry believes that global oversupply of LCD’s effects was great. Key LCD players in China, who could be seen as responsible for the LCD oversupply, also showed bleak performance. Key global LCD panel companies, including BOE and AUO, also revealed much reduced Q1 2016 profit.

On 28 April, Samsung Electronics and LG Electronics announced that the business profit in Q1 2016 improved. Samsung Electronics recorded KRW 6.68 trillion business profit, a 12% increase compared to Q1 2015. LG Electronics also announced operating profit of KRW 505.2 billion, up 65.5% from last year. Both companies emphasized favorable TV business.

On the other hand, Samsung and LG both received significant damages in display sector. In Q1 2016, Samsung Display recorded operating loss of KRW 270 billion. Samsung Display recorded a profit against expectations. However, the business profit of KRW 39,500 million in Q1 2016 is a 94.7% fall from last year.

Not only Samsung and LG, but display leaders in Greater China region also showed much diminished performance. BOE, which has been aggressively investing in large area LCD mass production, showed a 6.7% increase from previous year with approximately CNY 12,300 million for Q1 2016 revenue. In Q1, BOE showed business profit of CNY 108 million, but profit ratio plummeted compared to the same period in 2015. The profit ratio in Q1 2016 fell to 0.8% from 8% in Q1 2015. On 28 April, Taiwan’s AUO also revealed TWD 5.58 trillion business loss in Q1 2016.

BOE and AUO are both key players within the global LCD TV panel industry, and within the top 5 in the Greater China region. BOE, in particular, is chasing the leader LG Display with aggressive product supply. The fact that BOE recorded dismal results despite this is analyzed to be due to price fall due to the oversupply of LCD and spread of OLED among others.

For global OLED leader for mobile device, Samsung Display, was known to have recorded deficit of approximately KRW 900 billion in LCD despite Samsung Electronics’ strength in OLED smartphone. Essentially, LCD eroded the profit that OLED brought. For LG Display, experts believe that as a leader of OLED for TV market, the company could avoid deficit by making up for the damages from the LCD price fall.

An expert of the display industry explained that LCD leaders such as BOE might have expanded market share with the product supply, but would have received significant damage in profit ratio. However, he explained that compared to 30 inch LCD panel, 50 inch and 60 inch level large area LCD panel received less fallout from the price fall. He then estimated that as the large size TV demand is increasing, the LCD industry could be improved in Q2.

 

Samsung, Despite the Favorable TV Sales in Q1, Display Still in Deficit

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Source = Samsung Elec.

Samsung Elec. today announced financial results for the first quarter ended March 31, 2016. Samsung’s revenue for the quarter was KRW 49.78 trillion, an increase of 5.7 percent YoY, while operating profit for the quarter was KRW 6.68 trillion, an increase of 12 percent YoY. In the company’s earnings guidance disclosed on April 7, 2016, Samsung estimated first quarter consolidated revenues would reach approximately KRW 49.0 trillion with consolidated operating profit of approximately KRW 6.6 trillion.

The first quarter saw overall earnings growth led by the early launch and successful sales of the flagship Galaxy S7 and S7 edge, improved memory product mix, expanded 14nm supply of System LSI products and increased sales of OLED panels.
Overall earnings of the Display Panel business decreased due to a sharp decline in LCD panel earnings although earnings of OLED panels improved mainly driven by the Galaxy S7. The LCD business experienced temporary yield issues while adopting new process technology as well as TV panel price decline.

The IT & Mobile Communications (IM) Division saw a substantial earnings improvement both YoY and QoQ mainly driven by the early launch of Galaxy S7 and its strong sales and improved cost efficiency through the streamlining of mid-to-low-end smartphone lineups. Although the company had a one-time royalty settlement expense in the quarter, the impact on operating profit was equivalent to less than 1 percent of IM revenue.

The Consumer Electronics (CE) Division achieved significant earnings growth YoY led by expanded sales of premium TV models such as SUHD TV and Curved TV in developed markets, and also a notable sales increase of premium home appliance products in North America.

In the second quarter, the company expects its solid performance to continue led by steady earnings in the Mobile and Semiconductor businesses plus improvement of the CE and Display Panel businesses.

The IM Division is expected to secure solid earnings by expanding sales of the Galaxy S7 along with strong profitability of mid-to-low-end products. The CE Division expects to see improvements as seasonality should improve air conditioner sales, while flagship SUHD TV sales are expected to increase.

The Display Panel segment is expected to see earnings improvement compared to the previous quarter as LCD profitability is forecast to rise on stabilized TV panel yields and improved demand and supply conditions.

For the Display Panel business, OLED earnings are expected to improve due to growth driven by an increase in flexible and high-resolution panels. LCD panel profitability is expected to improve in the second half driven by high valued-added products amid better supply and demand conditions.

For the IM Division, the company expects the sales of flagship products to increase YoY, especially with strong demand for flagship products such as the Galaxy S7 and new model launches in the second half. In addition, the company will continue to manage cost efficiencies by streamlining its smartphone lineups.

For the CE Division, the company will focus on profitability by increasing premium products such as SUHD and Curved TVs. With the Olympics and other global sporting events forecast to drive global demand for large-size TVs, the company expects strong improvements in operating results YoY.

Meanwhile, capital expenditure (CAPEX) for the first quarter was KRW 4.6 trillion, which includes KRW 2.1 trillion for the Semiconductor business and KRW 1.8 trillion for the Display Panel business. The annual plan for CAPEX has not yet been confirmed but is projected to increase slightly compared to last year’s CAPEX based on various business opportunities. CAPEX for the Display Panel segment may increase as the company sees strong market demand for OLED panels. DRAM CAPEX will remain flexible based on supply and demand conditions but is expected to be lower than 2015.

The Display Panel segment posted KRW 6.04 trillion in consolidated revenue and KRW 0.27 trillion in operating loss for the quarter.

In the first quarter, shipments of OLED panels improved from the previous quarter, driven by launches of new high-end smartphone panels and strong demand for smartphones in the mid-to-low-end space. Conversely, the company’s LCD panel shipments decreased, affected by weaker demand during low seasonality.

Looking ahead to the second quarter, for OLED panels, Samsung hopes to actively address demand for new products and expand its customer base, while focusing on improving profitability of LCD panels by increasing shipments of strategic premium products such as UHD and large-size panels.

In 2016, the company expects OLED demand will continue to rise helped largely by growth in the mid-to-low-end smartphone segment while the LCD market will continue to be over supplied. In this market, Samsung hopes to actively address demand for new products, increase sales of value-added products and reinforce its leadership by developing new panel applications.

The IM Division – comprising the Mobile Communications and Networks Businesses – posted KRW 27.60 trillion in consolidated revenue, a 6.6-percent YoY increase, and KRW 3.89 trillion in operating profit for the quarter, a 42-percent YoY increase.

While smartphone and tablet demand saw a slight QoQ decrease due to seasonal effects, overall operating profit for the Division increased. This increase was largely due to the early launch and strong global performance of the flagship Galaxy S7 and S7 edge, as evidenced by robust sell-out figures and low inventory levels compared to their predecessors. A streamlined mid-to-low-end smartphone lineup also contributed to improved profitability.

Looking ahead to the second quarter, while demand for smartphones and tablets is forecast to remain flat due to continued weak seasonality, the worldwide rollout of the latest flagship models as well as an increase in shipments of the mid-to-low-end Galaxy A and J series are expected to help the company maintain robust sales momentum and profit.

As for the year ahead, Samsung anticipates softening demand in the smartphone market and negative growth in the tablet market. The company will reinforce its leadership in the premium smartphone segment on the back of the Galaxy S7 and S7 edge, while continuing to increase volume and improve profitability in the mid-to-low-end segment. In addition, the company will continue to expand the Samsung Pay service to global markets and look into new business opportunities.

For the Networks Business, the company will seek growth through the continued rollout of 4G LTE services in new markets around the world, including Southeast Asia.

The Consumer Electronics Division – encompassing the Visual Display (VD), Digital Appliances (DA), Printing Solutions and Health & Medical Equipment (HME) businesses – posted KRW 10.62 trillion in consolidated revenue and KRW 0.51 trillion in operating profit for the quarter.

In the first quarter, TV market demand decreased YoY due to weak seasonality and economic downturn in emerging markets. Earnings for the VD Business showed significant growth YoY, led by increased sales of premium products such as SUHD and Curved TVs.

For the appliances business, earnings improved compared to the corresponding quarter last year, led by continued growth in the North American market and increased sales of innovative premium products such as Chef Collection refrigerators and the Activewash™ washing machine.

In the second quarter, TV demand is expected to slightly increase riding on sports events such as the Olympics. The company plans to further improve profitability by continuing to focus on the new and improved SUHD TVs with the world’s only cadmium-free Quantum dot display, while also increasing sales of premium products such as UHD TVs and Curved TVs.

Digital appliance demand is expected to rise due to seasonal growth for air conditioners, despite global market uncertainties. Against this backdrop, Samsung aims to increase profitability by expanding sales of innovative premium products such as a newly launched air conditioner and Family Hub Refrigerator. Additionally, the company expects to improve performance by expanding its enterprise business including built-in kitchens and system air conditioners.

Galaxy S7 and S7 edge Now Available in Pink Gold

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Galaxy S7 and S7 edge Pink Gold(Source : Samsung Elec.)

Samsung Electronics has released Pink Gold editions of the Galaxy S7 and S7 edge, bringing the total of available colors for the devices to five. Debuting in Korea on April 20, the Pink Gold Galaxy S7 and S7 edge will soon be available for customers in select markets.

Pink Gold was chosen as it, like the other colors available for the  S7 and S7 edge, is a natural color that provides a sense of comfort. These hues glitter and shimmer as if illuminated from inside their glass surfaces.

In particular, the refined, skin tone-inspired Pink Gold color scheme is intended to soothe and incorporate a touch of gentleness, radiance and sophistication to the smartphones’ design.

As well as Pink Gold, the S7 and S7 edge are available in a choice of Black Onyx, Gold Platinum, White Pearl and Silver Titanium.

Samsung Display OLED Equipped iPhone 7S in 2017? Is it Possible?

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Samsung Display is Expected to Supply OLED for iPhone(Source: Apple)

Hyunjoo Kang / Reporter / jjoo@olednet.com

On 14 April, one Korean media reported that Samsung Display agreed to supply OLED for Apple’s iPhone, and the forecast that Samsung Display OLED will be used for iPhone 7S (TBA) to be released in 2017 is gaining traction.

According to the Maeil Kyoungjae article published on 14, Samsung Display and Apple signed agreement of OLED supply of 3 trillion KRW worth of 5.5 inch panel a year, with 3 years of supplier right. Subsequently, it is known that Samsung will carry out new investment of total 10 trillion KRW for Gen6 flexible OLED exclusive line A3 factory, and supply 100 million units of OLED panel a year for 3 years from Q2 2017. The majority of the industry estimates that Apple will begin application of this panel from the model to be released in H2 2017.

No official confirmation is Samsung Display’s position. However, it has been widely known within the industry that Samsung Display has agreed to supply OLED for Apple from next year. OLEDNET analyzed whether Samsung Display’s OLED application to the new 2017 iPhone is possible.

UBI Research’s analysis of key Korean OLED manufacturing companies’ Financial Supervisory Service public announcements shows that the volume Samsung Display ordered for A3 line expansion is judged to be 30K. Samsung Display’s current A3 line is 15K volume. When the newly ordered 30K volume is established, the total volume becomes 45K.

1K equals 1,000 units of glass substrate per month. If 1 substrate can produce approximately 300 units of panel, 45K A3 line can mass produce 162 million units of OLED panel per year. Global iPhone sales volume is about 200 million units per year. For Samsung Display to supply about half of this volume, approximately 100 million units a year, the 45K line is enough.

The problem is that Samsung Display does not supply OLED to Apple only. UBI Research analyzes that when OLED panels of Galaxy series for Samsung Electronics, Samsung Display’s biggest client, is considered, 45K volume is not enough; at a minimum 60K is required to satisfy the demand of both Samsung Electronics and Apple.

UBI Research’s Choong Hoon Yi forecast that if Samsung Display carries out additional orders regarding A3 line expansion within this year and is equipped with over 60K volume, the company will be able to handle half of iPhone’s annual OLED supply at a minimum. He explained that the 45K could be insufficient to supply OLED for both Galaxy and iPhone series. Yi added that Samsung Display can at least supply a small volume of OLED to Apple, and have them be applied to the early batch of iPhone 7S (TBA) in H2 2017.

Foxconn’s Large Size Panel Yield, Equal to Samsung·LG within 2016

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Foxconn is expected to occupy approximately 22% of 2016 Q4 global large size panel yield(Source : Foxconn)

Hyunjoo Kang / Reporter / jjoo@olednet.com

Foxconn is expected to occupy approximately 22% of 2016 Q4 global large size panel yield, similar to the levels of Samsung Display and LG Display.

Foxconn, recently confirmed to buy 66% of Sharp’s stake for $ 3.5 billion, is estimated to actively invest in improving Sharp’s panel competitiveness against Samsung Display and LG Display.

DigiTimes recently reported their research indicates Sharp’s large size panel yield will occupy 5.3% of global market in Q4 2016. This places the company on the 7th place after Samsung Display, LG Display, Innolux, AUO, BOE, and CSOT.

However, Sharp and Innolux are under Hon Hai Precision (Foxconn Technology). If the Q4 2016 large size panel yield of Sharp and Innolux are combined, the global occupancy is added to 21.9%. This is approximately the same level as Samsung Display (23.7%) and LG Display (22.7%).

Foxconn is analyzed to be investing in Sharp mainly with focus on OLED. According to a recent DigiTimes article, Foxconn is planning to invest approximately US$ 1.8 billion in OLED development.

DigiTimes estimates that Foxconn will actively begin mass production of OLED for smartphone from 2018, and expand the production to large and medium-sized OLED panel for TV, notebook, etc. Foxconn is forecast to begin shipment of OLED for TV from 2021, and annually ship 7,200,000 units of OLED panel for TV in 2025.

Samsung, announced the availability and pricing for New SUHD TVs

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Samsung Electronics America, announced the availability and pricing for its 2016 line up, including SUHD TVs.(Source=Samsung Elec.)

Samsung Electronics America, announced the availability and pricing for its 2016 line up, including SUHD TVs.(Source=Samsung Elec.)

Samsung Electronics America, the leader in home entertainment for over 10 years, announced the availability and pricing for its 2016 line up, including an entirely new Flagship model series – the KS9800, bringing a new meaning to Smart TV.

“Samsung has always been about the ultimate experience in Picture Quality. This year is no different. Our new SUHD models provide the brightest, most realistic color and clarity for every viewing environment,” said Dave Das, Senior Vice President, Samsung Electronics America. “What is new this year is our redefined Smart TV experience. We listened to our customers and made enjoying content the easiest it’s ever been”

Whether it’s SUHD, UHD or LED, Samsung delivers the brightest, most stunning picture quality, with richer colors and more dynamic audio than ever before.

Samsung’s SUHD TVs feature the world’s only cadmium-free 10 bit Quantum Dot Display, setting the quality standard of 1,000-nit HDR with the best and most vibrant color and contrast available for true-to-life picture and experience. The Ultra Black feature reduces reflections by absorbing light to help provide for deeper, richer blacks. This year’s Samsung SUHD line up meets the UHD-A’s Premium UHD certification program, which ensures consumers are getting the most premium experience from their UHD TV.

From curved and slim to the new boundless design edge, Samsung offers stunning design with optimum viewing. The new KS9500 features an immersive ‘360’ design that is elegant and looks beautiful from every angle.

Samsung’s 2016 Smart Hub Interface takes simplicity to the next level.  The new Smart Hub Interface eliminates a lengthy setup process by automatically integrating set top boxes from cable providers like Time Warner, Comcast (coming soon), and satellite services such as DIRECTV (coming in June), as well as game consoles. Users can simply plug the STB into any HDMI port, and the TV will recognize the box and provider, as well as automatically set up the remote control to access and control the STB features – not just channel up and down, but DVR controls and other commonly used controls – without the user ever having to program or “teach” the remote. It’s the ultimate in simplicity.

The UBD-K8500 supports backward compatibility, upscaling existing 3D Blu Ray, Blu Ray to near-UHD quality. The player can also handle the next generation of home audio formats, including immersive, object-based sound formats like Dolby Atmos and multi-channel systems.

For 2016, Samsung offers breathtaking design and unparalleled excellence with its new line of TVs, including a series of five Curved SUHD TVs and a series of five UHD TVs that vary in display size from 49” to 88”. Ranging from the popular curved form to the traditional flat-panel, Samsung provides consumers with sleek appeal, the most exceptional picture quality and smartest TVs.

The Samsung KS9800 SUHD TV will be available in early June in a 65” model for $4,499, and an 88” model for $19,999. A 78” model will be available in early May for $9,999.

The Samsung KS9500 Curved SUHD TV is available now in a 55” model for $2,499 and a 65” model for $3,699. A 78” model will be available in early June for $7,999.

Samsung’s KS9000 4K SUHD TV is available now in a 55” model for $2,299, and a 65” model for $3,499. A 75” model will be available in early June for $6,499.

Samsung’s KS8500 4K SUHD Curved TV is now available now in a 55” model for $1,999 and 65” model for $2,999. A 49” model will be available in May for $1,699.

The Samsung KS8000 is now available in a 55” model for $1, 799, and in a 65” model for $2,799. Starting in May, it will be available in a 49” model for $1,499, and a 60” model for $2,299.

A Window that Turns into a Billboard…Samsung Display’s CTO “AMOLED, to Open New Era?”

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 Hyunjoo Kang / Reporter / jjoo@olednet.com

SDC’s CTO Sungchul Kim During Keynote Speech at FineTech Japan 2016

 

Samsung Display’s CTO, Sungchul Kim, displayed infinite potential of AMOLED’s new market creation ability, and emphasized that panel, manufacturing equipment, materials, and communication sectors need to grow together. He also suggested new life through AMOLED and technologies required for this.

On April 6, during the Technical Conference of FineTech Japan (April 6-8), Kim gave a keynote speech on the new market creating AMOLED’s next generation application and key technology.

As the market that AMOLED will newly open, Kim suggested mobile device, TV, VR and AR (virtual reality and augmented reality), automotive, PID (public information display), etc. According to Kim, these applications will be actualized through various forms of AMOLED such as foldable, rollable, stretchable, mirror, and transparent.

Explaining the utilization of mirror and transparent AMOLED, Kim emphasized that what is normally a wall or window can be turned into a PID that shows required information when needed. Kim explained that AMOLED is suitable for VR or AR that allows the user to realistically experience a particular environment or situation by combining the imaginary and reality. He added that when foldable and rollable displays are applied to mobile device, IT device, TV, etc., large screens can be produced while the device is small, and space utilization and mobility can be increased. Regarding automotive AMOLED, Kim explained that it will provide required information without disrupting driving, as well as improving the design of the vehicle.

Additionally, Kim suggested key technology required for actualization of each application. In the case of a window display, a technology that can simultaneously produce flexibility and hardness is required, and for automotive AMOLED, the technology for blue materials of phosphorescent materials needs to be improved. For transparent display that actualizes PID, transparency of each layer, substrate heat resistance, etc. have to be achieved.

Kim explained that in future, new life which is smart and connected through AMOLED will open. He further emphasized that for this to happen panel, manufacturing equipment, materials, and communication sectors need to grow together.

FineTech Japan 2016 (April 6-8) is a display technology related exhibition held in Tokyo Big Sight. The 26th annual event is participated by approximately 260 companies including Samsung Display, BOE, and Japan Display.

Foxconn to Actively Mass Produce phone OLED in 2018…7.2mn for TV in 2025

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Hyunjoo Kang /Reporter / jjoo@olednet.com

Foxconn Headquarters, Source: Foxconn

With the forecast of gradually bolstered investment in OLED by Foxconn that recently bought Sharp for $ 3.5 billion, there is a possibility that this company could actively mass produce OLED panel for smartphone from 2018.

DigiTimes recently reported their research indicates that Foxconn will actively mass produce OLED panels for smartphone from 2018 and increase the OLED panel mass production in stages.

According to DigiTimes, Foxconn is planning to first mass produce small size OLED panel for smartphone and then begin medium size OLED for tablet, notebook, and TV. In 2021, It is expected to release 3 million units of OLED panel for tablet and notebook, and increase it to 10.4 million units in 2025. Hence, Foxconn is expected to occupy a quite significant amount of market share in future OLED panel market.

IT is estimated to begin releasing OLED panel for TV in 2021. It’s OLED shipment for TV in 2021 is expected to be 252,000 units, but it is estimated to gradually increase to record 7.2 million units per year in 2025.

 

◆ “IGZO Technology to be Applied to OLED”

 

In a recent press conference regarding the Sharp takeover, Hon Hai’s Chairman Terry Gou said that IGZO, which is LCD (liquid crystal display) technology of Japan’s Sharp, is better than OLED, Korea’s newest display technology. He further revealed that future Sharp display will utilize IGZO technology for approximately 60% of the panel and OLED for 40%.

IGZO (indium gallium zinc oxide) display is Sharp’s LCD. IGZO is known to have superior picture quality in comparison to the general LCD, with less power consumption. It is used in the majority of smartphone and tablet PC such as iPad.

As Foxconn’s Sharp is IGZO technology’s leading company, DigiTimes estimates that IT will apply the IGZO backplane technology on OLED panel.

UBI Research, an OLED specializing market research company, explained that as Sharp’s small size LCD process is LTPS based, and can be transformed to OLED line, it will be easier for Foxconn to achieve OLED mass production ability through Sharp. He added that this added Foxconn to the lineup of Samsung Display, LG Display, and Japan Display as the likely supplier for iPhone OLED panel for Apple. Furthermore, he analyzed that although Foxconn and Japan Display are both latecomers in OLED sector, Foxconn is in a more favorable position due to its solid relationship with Apple.

2015 OLED Emitting Materials Market, Dow Chem and LG Chem in Slump…Why?

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Hyunjoo Kang / Reporter /jjoo@olednet.com

 

 

In the midst of UDC`s domination of 2015 global materials market, with Japanese Idemitsu Kosan`s rapid growth and slump of emitting materials companied, there has been changes to the enviroment.

According to [2016 OLED Emitting Materials Annual Report] to be published by UBI Research in mid-April, the 2015 global emitting materials market recorded approximately a 17% growth compared to 2014

 

 

UDC’s revenue decreased from previous year, but remained at the top, the same as 2014. UDC was closely followed by Idemitsu Kosan despite its fourth place in 2014.

Such growth of Idemitsu Kosan is mainly due to its supply expansion in regards to Korean companies such as Samsung Display and LG Display. In 2015, Idemitsu Kosan began actively supplying Samsung Display with blue materials. Together with the increase in Idemitsu Kosan’s client LG Display’s OLED panel for TV mass production line’s operation rate, Idemitsu Kosan’s supply increased.

 

2015 Global OLED Emitting Materials Market Ranking
Source: UBI Research, 2016 OLED Emitting Materials Annual Report

◆ Samsung Display to Determine Up and Down of Companies

On the other hand, some OLED emitting materials companies that ranked high until 2014 showed poor performance. Dow Chem., that reached the second place in 2014 after UDC in revenue, fell to the fourth place in 2015 due to a big sales decrease. The third and fifth companies in 2014, LG Chem and Duksan Neolux respectively, fell below fifth place in 2015 due to the same reason.

Dow Chem. and Duksan Neolux are analyzed have recorded sales decrease in comparison to 2014 due to the supply chain changes of Samsung Display. In the case of LG Chem, the sales fell as the Samsung Display’s supply volume decreased.

However, Samsung SDI recorded sales increase, and entered within the top 5 in 2015. This company’s performance improved as it supplied Samsung Display with green host.

The company that recorded greatest growth is a Germany company Novaled that Samsung SDI, then Cheil Industries, took over. This company recorded approximately 150% revenue increase compared to previous year, and reached the third place in 2015 following UDC and Idemitsu Kosan. With the increase in OLED panel for TV mass production line’s operation rate, Novaled’s revenue greatly increased.

UBI Research estimated that in 2016, LG Display’s OLED TV mass production line operation rate and Galaxy Note series’ material structure, to be mass produced in the second half, will greatly affect revenue of OLED emitting materials companies.

Foxconn’s Takeover of Sharp, Who is the Biggest Casualty?

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Hyunjoo Kang / Reporter / jjoo@olednet.com

 

Sharp_Head_Office(Source : Wikipedia)

Sharp_Head_Office(Source : Wikipedia)

Following Foxconn’s takeover of Sharp, which company will end up suffering the most?

On March 30, Taiwan’s Hon Hai’s Foxconn agreed to buy Sharp for about $ 3.5 billion. With this decision, there is much focus on how it will affect the global display market.

 

Korean companies leading the global display market such as Samsung Display and LG Display as well as key display companies in Japan, China, and Taiwan are keenly interested in this takeover.

 

Some experts analyze that, out of these companies, the one being most threatened by this takeover will be Japan Display.

 

◆ Japan Display, May Not be Able to Retain OLED Supply for iPhone

 

As it became known that iPhone will replace the LCD panel with OLED for future iPhone, it is expected to create a great business within the OLED market. 3 companies, Samsung Display, LG Display, and Japan Display, have been considered as the most likely supplier for iPhone’s OLED panel.

 

Some media have reported that Samsung Display and Apple have already signed OLED supply agreement, and LG Display and Japan Display are known to be having a heated competition to become the secondary supplier.

 

However, this Foxconn’s takeover of Sharp could break the big 3. Of these, experts estimate that Japan Display is most likely to be pushed out.

 

iPhone’s largest LCD panel supplier is LG Display, with over 50%. Following this, Samsung Display and Japan’s Sharp are the second and third LCD panel supplier for iPhone but the order has not been confirmed.

 

As it became known that Apple will utilize OLED, Japan Display with investment plans for OLED mass production line rose as the possible panel supplier for Apple. Rather than Sharp, Japan Display became a strong candidate for OLED supplier for iPhone along with Samsung Display and LG Display.

 

However, it all changed when Foxconn bought Sharp. Sharp does not have OLED line for mobile device at the moment, but its small device LCD line is LTPS based that could be transformed to OLED. Foxconn, expected to invest in OLED sector, is likely to turn Sharp’s small device LCD line into OLED line.

 

Furthermore, Foxconn is Apple’s key production collaborator. Worse, even Foxconn’s newly bought Sharp is one of Apple’s panel suppliers. Excluding Samsung Display and LG Display with verified OLED technology prowess, Apple could choose Foxconn with closer connections rather than Japan Display as an OLED supplier.

 

One display industry expert explained that Foxconn could push out Japan Display regarding iPhone OLED supplier issue, and even if that does not happen, it will have very narrow standing. He added that although compared to Samsung Display and LG Display, Foxconn and Japan Display are both latecomers in OLED sector, Foxconn is in a more favorable position due to its solid relationship with Apple.

Foxconn Takes Over Sharp…what will happen to Samsung·LG?

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Hyunjoo Kang / Reporter / jjoo@olednet.com

Foxconn Decided to Buy Sharp for Approx. $ 3.5 billion, Source: Foxconn

 

On March 30, 2016, Taiwan’s Hon Hai’s Foxconn agreed to buy Sharp for about $ 3.5 billion. With this decision, there is much focus on how it will affect Korean display and set companies including Samsung and LG.

 

Foxconn, primarily an electronics contractor manufacturer, became responsible for Apple’s iPhone production and continued its growth. The fact that through this takeover Foxconn now possesses display mass production ability can greatly affect Korean companies that are currently leading the display and set market.

 

◆ Competition with Samsung·LG for iPhone Panel Supply Intensifies

 

A possible scenario for future includes Foxconn becoming a strong competitor for Samsung Display and LG Display in smartphone OLED sector for Apple’s iPhone.

 

Although Sharp is a company that produces LCD, it is estimated that Foxconn will invest in Sharp to mass produce OLED.

 

Apple is expected to release OLED equipped iPhone from 2017, and it is known that Samsung Display, strong in OLED, have agreed to supply the initial volume. As Apple has been close with LG in supply and demand of display, some believe that LG Display will become the biggest supplier in future.

 

However, if Apple’s key collaborator Foxconn begins to produce OLED, it could become a strong rival for Samsung and LG.

Sharp Headquarters, Source: Wikipedia

Sharp Headquarters, Source: Wikipedia

 

◆ Suggestion of Foxconn’s Own Brand Set Production Prospect

Foxconn, despite being a contract manufacturer, became widely known with great growth. As such, the company could branch out into producing sets under their own brand name. Furthermore, with the display mass production now possible with the Sharp takeover, this scenario is gaining traction. According to market experts, Foxconn is now able to expand its smartphone and TV set business. As Chinese set companies are rapidly growing to threaten Korean companies, the prospect of Foxconn’s set business cannot be ignored.

 

One display expert explained that as a key collaborator of Apple, Foxconn can successfully enter the smartphone panel market. He further analyzed that with Foxconn’s expertise in set production, their own brand set release is not too much to expect, and that this will be easier with the takeover of Sharp.

Blossoming April… Hurt by LCD, Heal with OLED

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Hyunjoo Kang / Reporter / jjoo@olednet.com

Flexible OLED from LGD(CES 2016)

From April, the display industry is estimated to start mending the damage carried out by LCD with OLED.

 

In Q1 2016, Korean display industry suffered due to oversupply of Chinese LCD panels. Market experts believe that Samsung Display and LG Display will announce large Q1 deficit in April due to LCD.

 

However, the display market is expected to actively improve its performance from April.

 

Dong-won Kim, analyst with Hyundai Securities, estimated that great increase in profit is expected from Q2 2016 due to the increase in OLED operation rate and yield improvement. Also because of profitability improvement effect following LCD panel’s price rebound, the deficit will decrease.

 

LG Display’s performance in OLED sector is expected to noticeably improve. Over 90% of LG Display’s total mass production line is LCD at present. Hence, the fall of LCD price in Q1 is expected to have hit hard and OLED business is also showing deficit.

OLED TV from LG(CES 2016)

◆ After Harsh Q1, Warm Breeze of OLED… Spring for Equipment Industry Too

 

However, this will change from Q2. Analyst Hyeoncheol So of Shinhan Investment forecast that LG Display’s OLED TV sales volume and revenue in Q2 2016 will increase by 144% and 106% respectively. He added that the business deficit of OLED TV sector will greatly decrease.

 

LG Display is anticipating that the deficit will turn to profit in H2 2017, with the business profit of up to 1 trillion KRW in 2017, an increase of 115%.

 

Samsung Display, whose LCD and OLED ratio is 50:50, is expected to show 900,000 million KRW in deficit in LCD sector this first quarter. However, this is estimated to be compensated to some degree by the profit in OLED.

 

Samsung Display and LG Display are actively carrying out investment in OLED panel mass production line in Q1. As well as the investment in turning the existing LCD line to OLED, investment in new OLED line establishment is actively being carried out.

 

As such, with the optimistic outlook on OLED within the display market, flexible OLED manufacturing equipment companies such as Tera Semicon, Viatron Technologies, and Dong A Eltek had been discussed as the favorites of securities companies. In fact, Samsung Display’s flexible OLED manufacturing equipment related key collaborator AP Systems showed remarkable growth recording 12,100 million KRW in business profit last year.

 

UBI Research forecast that Korean companies will strengthen their dominance with their 2016 AMOLED shipment’s 95% occupancy of the global market. As OLED is becoming stronger in the TV, smartphone, and VR market, this will become a huge growth engine for global panel companies such as Samsung and LG.

 

“Can’t Cope Because of LCD”… Samsung·LG, in Despair over Large Deficit

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Hyunjoo Kang / OLEDNET / jjoo@olednet.com

 

<CES 2016 Exhibition. Many Chinese Companies’ LCD TV Were Present.>

Due to the oversupply of LCD panel in global display market, the opinion that Samsung Display and LG Display will also not be able to avoid large amount of deficit is becoming stronger.

 

As of March 28, according to market experts including securities industry, Samsung Display and LG display will both face sizable deficit in LCD sector this quarter.

 

For Samsung Display, Q1 LCD sector is expected to record up to 900,000 million KRW. The company is estimated to reduce the overall display industry deficit with the OLED profit of approximately 400,000 million – 500,000 million KRW. Consequently, Samsung Display is to record approximately 400,000 million – 500,000 million KRW of deficit in Q1 2016.

 

LG Display, whose over 90% of the current production line is for LCD, is estimated to be hit more directly. LG Display has been showing profit in LCD until 2015, but is expected to turn to deficit in Q1 2016. LG Display has been showing deficit in OLED, and market experts are also expecting more deficit in Q1 2016.

 

◆ Unlike Samsung and LG’s High Quality, China Floods Cheaper LCD

The main reasons that display industry is having difficulty include oversupply of Chinese LCD, and overall market depression. Chinese companies’ affordable LCD supply, backed by active support of Chinese government, is damaging Korean companies.

 

Particularly, companies such as BOE, which greatly improved productivity with much assistance from Chinese government including corporate tax exemption, have been pressuring Samsung, LG, and others in the global LCD market. As the Chinese companies are still aggressively investing in LCD facilities, the LCD oversupply is analyzed to continue until 2018.

 

Accordingly, the majority of the industry believe that both Samsung Display and LG Display will carry out LCD production line restructuring. In a recent conference hosted by information company IHS, senior analyst Jeong Du Kang revealed that LG Display could restructure Gumi’s P2, 3, 4 production lines, and added that some thinks L6 production could stop following the same of L5 production line last year.

 

As expected, both companies do not officially comment on these forecast. However, most of the industry players believe that the production line changes of the 2 companies are inevitable.

 

One display expert explained that “unlike Samsung and LG which do not accept even small faults, Chinese companies are pouring out products with slightly lesser quality armed with lower price, and will dominate the mainstream market”.

 

He also estimated that as Samsung and LG are nearing the situation where they have to give up LCD, the speed of which OLED will settle as the main player within the global display market will increase.

Samsung, Even if OLED TV is Released, Different from LG

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Hyunjoo Kang / Reporter / jjoo@olednet.com

<LG Elec. is Introducing OLED TV in CES 2016>

 

Within the TV market, there is an opinion that even Samsung Electronics which believes it is not yet the time for OLED panel cannot continue to insist on LCD. Experts estimate that even if it is the same OLED TV, Samsung Elec. will differentiate the actualization method from competitors’ including LG Electronics. One of the possibilities suggested is Samsung’s selection of ink-jet printed OLED TV panel.

 

Hyun-Suk Kim, Samsung Elec. Visual Display department’s vice president, who recently announced new LCD based SUHD TV mentioned that OLED TV is premature and also needs technological improvements.

 

However, it looks to be difficult for Samsung to insist on LCD TV only in the long term. China is threatening Korean companies in LCD panel market with superior price competitiveness; there is too much risk for Korean display companies such as Samsung Display to invest further in LCD production line. Although Samsung Elec. is not receiving panel supply exclusively from Samsung Display, Samsung Display is the biggest supplier. Therefore, Samsung Display’s LCD investment reduction is also expected to affect Samsung Elec.’s TV business.

 

Furthermore, Samsung Elec. is in the position of having to emphasize OLED’s superior picture quality over LCD in smartphone business, but highlight the opposite in TV. This is also an issue that needs to be tackled.

 

Despite these issues, Samsung cannot easily start on OLED TV as several problems such as price competitiveness have not been solved.

 

◆ Ink-jet Printing, Can it Solve OLED for TV Price Issue?

 

According to Dong-won Kim, analyst with Hyundai Securities, Samsung Display, with Samsung Elec. as the biggest client, has unfavorable structure for reducing production cost as 65 inch OLED TV panel production efficiency is low in Gen8 line.

 

Kim estimated that Samsung Display will apply solution process ink-jet printing technology to OLED TV with 2018 mass production target in order to solve this problem.

 

When producing OLED TV panel, WRGB OLED method, which uses evaporation method, can only reduce production cost by certain amount as the material usage efficiency is low. On the other hand, ink-jet printing RGB technology finely deposits ink in liquid form and can reduce materials cost. Additionally, RGB OLED has fewer organic layers compared to WRGB OLED and processes can be decreased.

 

For these reasons, some believe that Samsung will select ink-jet printing method rather than evaporation for OLED TV in future. There is also a view that LG Display, which is currently using evaporation method, will also actively consider producing ink-jet printed OLED TV panel in the long term.

 

A display expert explained that although ink-jet printing processes are simpler than evaporation method, that does not necessarily mean materials cost is always cheaper. The ink-jet printing technology is not yet perfect, and particularly for blue the efficiency issue has not yet been solved.

 

He added that Samsung Elec. has strong tendency to differentiate itself from competitors such as LG, and even if Samsung Elec. releases OLED TV, it is likely that ink-jet printing, which is different from LG, will be the preferred method.

Why is ‘Cadmium-free’ Significant? Samsung’s Quantum Dot SUHD TV

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Hyunjoo Kang / jjoo@olednet.com

 

<Samsung Elec. Released 2nd Generation Quantum Dot TV. Source: Samsung Elec.>

On the subject of Samsung Electronics’ 2nd generation quantum dot display equipped SUHD TV product, recently released in Korea, display experts consider the actualization of 1,000 nit without cadmium as the key strength.

 

In 2015, Samsung Elec. first launched quantum dot SUHD TV under the name nanocrystal technology. Each quantum dot of nanosize, 10,000 times narrower than a human hair, actualizes accurate color.

 

According to Samsung Elec., the 2nd generation quantum dot technology to produce this new product, an improvement over last year’s. The company emphasized that compared to the previous product, the price was reduced and brightness was improved. HDR (high dynamic range) with 1,000 nit maximum was applied to the new product.

 

The 1,000 nit brightness is the standard figure of premium image produced in Hollywood, US. If this figure is high, screen’s bright and dark areas can be experienced fully even in bright environment such as a living room area.

 

Although not applied to all models of Samsung’s 1st generation quantum dot SUHD TV, 1,000 nit brightness was applied to the majority of the models; that 1,000 nit brightness was applied to the new product is not worth much attention by itself.

 

<Samsung Elec.’s 1st Generation Quantum Dot TV vs. Other Display in CES 2015>

 

◆Hazardous Heavy Metal Cadmium, Why Difficult to Remove?

 

Quantum dot film includes cadmium. As cadmium is a hazardous heavy metal, cadmium including quantum dot film cannot be environmentally friendly. Cadmium use in Europe is limited.

 

However, without cadmium, the quantum dot film’s optical efficiency is reduced. In order to make up for this, LED chips have to be applied which increases the price as well as the energy consumption. An alternative method to avoid this is development of additional quantum dot materials that increase efficiency.

 

For these reasons, some Chinese companies that produce quantum dot display equipped products select to use cadmium, overlooking the environmental issues. Samsung Elec. also emphasized that it is the only company that utilizes environmentally friendly cadmium-free quantum dot materials.

 

Through quantum dot materials’ efficiency and color mapping algorithm improvement, Samsung actualized 1,000 nit brightness without resorting to cadmium and without increase in power consumption. Color accuracy, which is a quantum dot display trait, was also improved by 25%.

 

Samsung Elec. is planning to release 14 models of SUHD TV, from 49 inch to 88 inch, in Korea. This is over 30% increase compared to last year. The price also was reduced by 900,000 KRW compared to the previous version. The new products, depending on the specifications, cost around 6 million KRW for 65 inch, and 4 million KRW for 55 inch.

A comment from a display expert is, “the new product has 1,000 nit brightness is not significant by itself, and color accuracy improvement also is not of much attention as it is an existing quantum dot trait”. However, he also put another comment from his analysis, “1,000 nit brightness was actualized without using cadmium and without decreasing energy efficiency is worth noting”.

[Light + Building 2016] OSRAM to Release Automotive OLED Lighting within 2-3 Months

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Hyunjoo Kang, Reporter, OLEDNET

 

<OSRAM’s O-ring, OLED Product Applied Automotive Rear Lamp>

 

During the Lighting + Building 2016 exhibition (March 13-18) held in Frankfurt, Germany, OSRAM revealed that OLED rear lamp equipped cars will be on the road within 2-3 months.

OSRAM exhibited O-ring, OLED product applied to automotive rear lamp at this exhibition, and OLEDNET could see the fruit of OSRAM’s steady automotive lighting product development.

 

 

<General OLED Lighting Concept Suggested by OSRAM>

The OSRAM representative at the exhibition explained that OSRAM will continue their focus on automotive lighting and develop products but at the right moment, will enter the general lighting market. The representative added that although only the basic concept of the general lighting is present for now, further development will be carried out in future.

2016, Korea Seizes AMOLED Market…95% of Global Market

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2016-2020 Global AMOLED Panel Market Shipment [1 Million] (source : UBI Research)

This year, Korea is expected to secure overwhelming leadership position within the global AMOLED panel market with 95% market share.

According to 2016 OLED Display Annual Report, recently published by UBI Research, approximately 270 million units of AMOLED panel are to be produced from Korea in 2016, approximately 95% of the global shipment.

For AMOLED panel market revenue, Korea is estimated to occupy 96% of the total market in 2016 with US$ 14,218 million. Korea is expected to maintain approximately over 70% of the market share until 2020, and lead the global market for several more years.

This is analyzed to be due to active response by Korean display companies against AMOLED application expansion by influential global smartphone companies.

Samsung Electronics is forecast to sell over 47 million units of AMOLED panel equipped Galaxy series in 2016. The projection that Apple will also apply AMOLED panel to future iPhone series for product differentiation is gaining traction.

Several companies, including LG Display and Samsung Display, are carrying out active investment for AMOLED panel mass production line from H1 2016.

Other than Korea, China is showing rapid movement within the global AMOLED market. China is estimated to produce approximately 11 million units of AMOLED panel in 2016, and occupy approximately 4% of the global shipment, marking the second place after Korea’s 95%. China is estimated to increase the market share each year and reduce the gap with Korea; in 2020, China is expected to hold 24% of global AMOLED panel shipment in 2020.

China’s AMOLED panel market revenue is also forecast to show significant growth with approximately US$ 500 million in 2016 to US$ 13,700 million in 2020, a 20% of the total market.

2016 OLED Display Annual Report forecasts that the global AMOLED market is to record approximately US$ 15,000 million in 2016, and grow to approximately US$ 70,000 million in 2020.

 

[2nd OLED KOREA Conference] Samsung Display, Future Display’s Virtue is Design Freedom

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Insun Hwang, Samsung Display’s principal engineer of the Frontier Technology Team, announced that as the display market is expanding, the key factor for positive outlook for future display is ‘design freedom’.

 

At the 2nd OLED KOREA Conference (Feb 24-25) hosted by UBI Research, Hwang gave a keynote presentation.

 

During the presentation, Hwang announced that the mobile overtook TV as the medium that people use to access daily media. According to the presentation materials, the mobile usage is increasing each year, while the TV usage is decreasing. Also as the mobile usage of people under 50 is higher than that of TV, Hwang forecast that the number of people using mobile to access information will increase. He added that if the display panel price falls down, the number of the display panels will become higher than the number of users and forecast positive future for the display market.

 

Hwang particularly mentioned that AMOLED applied products will increase as it emits less harmful blue light and is human friendly, giving smartwatch and VR as the current examples. He estimated that the smartwatch market can expand through differentiated strategy with new functions and designs. Additionally, as an issue that needs to be solved, he mentioned that the resolution of VR falls as the distance between the user and display is short. High resolution is the key in VR, and Hwang explained that approximately 2,000 ppi is required for suitable realism. He also forecast that the automotive display will lead the display field and the future market. He further explained that as OLED can actualize the curvature and transparency, it is appropriate for automotive display.

 

However, Hwang also mentioned OLED’s lack in technology. Pointing out that technology for plastic window, flexible touch, encapsulation, and backplane falls short of what the market requires for flexible display and design freedom, Hwang described the need for OLED technology development.

 

Hwang estimated many flexible display equipped smart products in future, and concluded that display’s design freedom will be the most important issue.

OLED Frontier Forum’s 3rd Section Panel Discussion Summary

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The 3rd section of the 1st OLED Frontier Forum (Jan 28), OLED’s Future, held a panel discussion with government, industry, and academia experts discussing OLED industry development strategy, such as next generation technology development, convergent areas, and personnel training, and future forecast. OLEDNET summarized the answers that each expert gave to the questions of the panel chair (Professor Changhee Lee, Seoul National University).

 

Jun-hyung Souk (Professor, Sungkyunkwan University)

For SDC mobile, as the OLED depreciation is ending the OLED production cost is becoming almost the same as LCD. If OLED related experts stay within Korean industry as well as the technology, Korea can continue to lead for 4-5 years. In order to achieve the continued leadership, differentiation through flexible R2R has to be carried out, as well as the materials and encapsulation technology development.

 

 

Sung-Chul Kim (CTO, SDC)

As a-Si is an existing technology, there is no room for further advancement. Sharp’s difficulty in panel business is due to lack of technology research on the panel. Because one technology can only be used for approximately 7 months, diverse technology development is required.

 

 

In-byeong Kang (CTO, LGD)

Fast organizations cannot but win. Therefore, rapid change to OLED from LCD is needed. As difficult is the technology, cooperation between academia and industry is needed. Now is the time when this cooperation for next generation technology development is more in demand. LGD is putting in much effort for OLED profitability.

 

 

Sung-Jin Kim (Vice President, Toray Advanced Materials Korea)

Cooperation between materials and manufacturing equipment companies is important in solution process materials development. Particularly, how to control dry process is an important issue. Also, Kim expects the current solution process materials development to show tangible results in 3-5 years.

 

 

Junyeob Lee (Professor, Sungkyunkwan University)

Solution process is favorable for materials optimization. From the initial concentration on polymer materials, recently small molecule materials focused soluble materials development is being carried out, and how to implement common layer is an issue. Emitting layer is using the small molecule materials that are being used as evaporation materials. The difference is the higher cost as the solvent is used. Also, as there is an issue (formulation problem) when used in large area, solution is required.

 

 

Kyoung-Soo Kim (Vice President, Korea Display Industry Association)

Expert acquirement is a key issue. Through upgraded cooperation between industry and academia, and industries, cooperation between panel, manufacturing equipment, and materials has to progress into a positive cycle. Also the open platform regarding new OLED application is needed.

 

 

Young-Ho Park (PD, Korea Evaluation Institute of Industrial Technology)

Flexible display competitiveness acquirement is a big concern. Programs for challenging R&D, and high added value product/technology development, and R&D infra establishment (highly cost-effective R&D) have to be considered.

 

Sung-Chul Kim, Samsung Display’s CTO, What is Needed for OLED To Enter New Areas?

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Sung-Chul Kim, Samsung Display’s CTO, at the 1st OLED Frontier Forum (Jan 28) gave a presentation ‘AMOLED Technical Issue and Future’ and discussed OLED technological issues of the past and present.

 

Kim pointed out the fact that glass substrate is not always necessary for OLED as the most different factor compared to LCD, and emphasized flexible OLED where plastic substrate is used. Kim reported that flexible OLED issues include window’s durability and coating, touch panel’s electrode materials and flexibility, reduction of number of encapsulation layers and flexibility, and backplane’s low stress structure and OTFT application. He revealed that developing spherical stretchable display, which the user can zoom in, is also included in the product roadmap.

 

Regarding transparent/mirror display, Kim announced that this is the direction that OLED should head toward and added that layout design development suitable for different application areas is needed. Specifically, the transparent display should be developed to increase the transmittance area and decrease the TFT area, and the mirror display to optimize the ratio between the total reflection and half-reflection areas.

 

Additionally, in order to produce high resolution OLED, Kim mentioned that innovation in terms of pixel operation and backplane structure is needed. He emphasized compensation circuit and that whether high resolution display can be manufactured cheaply and using simple structure is the key.

 

Kim discussed wall display, IoT, educational display, etc. as the new applications which will become important in future. Particularly, mentioning the automotive display area, Kim explained that for OLED to enter these new areas, plastic materials suitable for each applications and technology that can correctly process this are required. In order for this type of research development to be carried out smoothly, Kim added that cooperation between the academia and industry is necessary.

 

Can Transparent OLED Be OLED Industry’s New Growth Engine?

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According to Transparent OLED Display Report 2016, published by UBI Research, large area transparent AMOLED market is expected to record approximately US$ 5,300 million by 2020.

 

UBI Research revealed that “transparent OLED, with its high transmittance, is likely to be applied to transparent advertisement display such as showcases that has to properly actualize what is behind the display. Also, as the viewing angle is wide and color gamut and visibility are high, it will be widely used as transportation display such as automotive”. Furthermore, UBI Research added that as it is easy to produce flexible product and can be utilized in diverse applications that will be newly designed, market potential is very high.

 

Transparent display is a display that can recognize/process/communicate information via optically transparent display using transparent electronic device. This is a device that is ordinarily transparent as glass and functions as monitor or TV as needed. As the area where the information is shown is transparent and objects behind the display can be seen, spatial/visual limitation can be overcome and diverse application and expansion of existing display market can be anticipated. Particularly, transparent OLED’s transmittance is approximately twice as high as transparent LCD (using the recently release panel), and simple to bend. As such, key panel companies are inclined to actively develop transparent OLED.

 

In 2015, Samsung Display revealed world’s first 55 inch FHD transparent OLED with 45% transmittance and plan to mass produce from 2016. LG Display is also developing transparent OLED through project titled “60 inch or larger UD level transparent flexible display with transmittance of 40% or higher” that began in 2012. China’s BOE presented 9.55 inch transparent flexible OLED panel with 30% transmittance in SID 2015 and is actively carrying out research.

 

From these companies’ transparent OLED development, transparent OLED is anticipated to play a big role in future display market expansion.

Large Area AMOLED Market Forecast

Looking Ahead to 2016 OLED Industry through Keywords

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  1. Flexible AMOLED Investment

In 2016, flexible AMOLED mass production line investment is expected to be actively carried out by Samsung Display, LG Display, BOE, and Japan Display. For Samsung Display to apply flexible AMOLED panel to the new Galaxy model, the mass production line investment is necessary. If they supply flexible AMOLED panel to Apple, volume of the flexible AMOLED mass production to be invested in 2016 is estimated to be grow significantly. LG Display also is expected to actively carry out flexible AMOLED line manufacturing equipment order for Gumi’s P6 line, as well as additional flexible AMOLED mass production line investment following Apple’s demand. BOE is estimated to seriously begin orders for Chengdu’s Gen6 45K flexible AMOLED mass production line.

 

  1. P10

With the announcement of new factory establishment and 1.84 billion KRW investment for part of facilities in Q4 2015, as the first step of the investment, LG Display began site construction for P10 line factory that can produce large area panel. However, the investment direction has not yet been decided. P10 could be directed to only producing large area LCD panel, large area OLED panel, small-to-medium size OLED panel, or large area and small-to-medium size OLED panel simultaneously. China’s Gen8 LCD facilities investment is quite advanced and BOE’s Gen10.5 LCD line investment has also been confirmed. As such how much LG Display’s large area LCD can bring profit has to be carefully considered. Additionally, with the increase of OLED TV consumption and the supply of OLED panel to Apple practically confirmed, OLED investment is essential. P10, Gen11 line, is the world’s largest factory site, and depending on the investment direction in 2016, it is estimated to affect OLED market’s opening time.

 

  1. Chinese OLED

Everdisplay is supplying AMOLED panel to some several Chinese set companies, and Visionox is also expected to actively supply AMOLED panel from 2016. As such, most of Chinese OLED panel companies’ OLED mass production preparation is anticipated to conclude in 2016. Accordingly, second investment by companies including Everdisplay, Visionox, and Tianma is analyzed to be possible and serious movement by China’s OLED industry could occur.

 

  1. Evaporation Equipment

Flexible AMOLED mass production line investment by Samsung Display, LG Display, Japan Display, and BOE, and other Chinese OLED panel companies’ additional installation are expected to be actively carried out from 2016. Amidst this, order of evaporation equipment, OLED production’s essential component, is expected to be an issue.

 

Evaporation equipment currently being used in mass production is mostly Japanese Canon Tokki’s. As this evaporation equipment has been verified in mass production, it is estimated that most companies, including Samsung Display, LG Display, BOE, and JDI, will want to order Canon Tokki’s evaporation equipment. However, as the production capa. of Canon Tokki’s evaporation equipment is limited, the issue is expected to be which panel company will be able to order early. At the same time, this could be a new opportunity for Korean evaporation equipment companies.

 

  1. Samsung OLED TV

At present, the TV industry trend is moving to OLED from LCD. Accordingly, Samsung Display is continuing research to resume their large area OLED for TV panel business. It is analyzed that Samsung Display possesses RGB OLED technology that uses SMS evaporation method, white OLED, and solution process OLED technology. However, as each technology has its drawbacks, they are carefully considering future directions. First, RGB OLED technology is estimated to lack Gen8 mother glass substrate evaporation equipment at present. Solution process OLED method has low material performance. For white OLED, as the key patents are owned by LG Display, technology that avoids these has to be first developed. Therefore, much attention is focused on which technology Samsung Display will use and invest in production line to enter the TV market.

Reviewing 2015 OLED Industry through Keywords

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  1. OLED TV

OLED TV, first released in Q4 2013, recorded approximately 50,000 units of shipment each in Q1 and 2 this year. The shipment increased to 100,000 units in Q3, more than twice the amount of each quarter in H1 2015. As it is estimated that close to 200,000 units were released in Q4, over 90% of LG Display’s 2015 target is expected to be achieved. This is considered to be showing price competitiveness against other TV as the price of OLED TV fell to 1/2 of the initial price and effectiveness of aggressive marketing emphasizing the advantages of OLED TV compared to newly released LCD TV. In Q3 earnings results announcement, LG Display revealed their plan of 1,000,000 units of OLED TV panel shipment in 2016 and forecast OLED TV’s growth. For the industry, 2015 has been the year that secured foothold for OLED TV’s market expansion.

 

  1. Galaxy S6 Edge

At the time of Galaxy S6 and Galaxy S6 Edge’s release, Samsung Electronics estimated the initial supply to be 50:50. However, Galaxy S6 Edge showed 70% in actual demand and this led to shortage in supply. Samsung Display met the demand by starting flexible AMOLED line operation earlier than scheduled. 2015 proved future market growth potential by opening consumers’ wallets through designs possible only with flexible AMOLED panel.

 

  1. Samsung Display Supply Diversification

During the Q3 earnings announcement, Samsung Display revealed their plan to expand non-Samsung clients by 30%. Accordingly, in Q3, when smartphone market’s growth was expected to slow down, the sales performance improved by 13% compared to its previous quarter through key client’s new product release and expansion of client base. Particularly, the market occupation of AMOLED panel shipped toward China is analyzed to have increased within the global mobile market as Chinese set companies released AMOLED panel equipped smartphones.

 

  1. Apple’s OLED Application

Apple, which has been using LCD panel for all products, first applied flexible AMOLED panel, produced by LG Display, to 2015 smartwatch Apple Watch and drew much attention. In H2, Apple diversified suppliers by using Samsung Display’s flexible AMOLED panel. This move is analyzed to be groundwork for flexible OLED application to smartphone following smartwatch. 2015 has been a year with much interest in when flexible AMOLED panel equipped iPhone will be released.

 

  1. OLED Lighting

Global OLED lighting industry went through a great transformation in 2015. OLEDWorks announced they will acquire key parts of Philips’ OLED lighting business, relevant production facilities, and intellectual property. With this take over, OLEDWorks greatly expanded business through widened product portfolio and simultaneous lighting panel mass production in the US and Germany. LG Chem. transferred OLED lighting business to LG Display. The value of transfer is 1.6 billion KRW, and it is seen to be a strategy to increase competiveness by transferring the business to LG Display with their OLED panel mass production knowledge and to focus on existing materials business. The take over and business transfer of the main players in OLED lighting industry, OLEDWorks and LG Chem., are following their own business strategy. However, following these moves, related investment is expected to be delayed for some time and eyes are on how these will affect the OLED lighting business overall.

 

Korea’s Last PMOLED Company to Fade into History?

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NeoView Kolon, a subsidiary merged by Kolon Group in order to foster electronics business in 2001, is known within the industry to close down the PMOLED sector on December 31.

 

NeoView Kolon established factory in Hongseong, South Chungcheong Province of South Korea in 2003 and began PMOLED mass production. At this point, Samsung SMD (the current Samsung Display) and LG Electronics were also mass producing PMOLED. Other PMOLED producing companies included Korea’s Orion, Japan’s Futaba, and Tohoku Pioneer, and China’s Visionox. However, Samsung SMD stopped PMOLED business and sold manufacturing equipment to China’s Truly, and Samsung Display began AMOLED business from 2007. Subsequently, LG Electronics also closed down PMOLED sector and merged OLED related personnel to LG Display and launched AMOLED business. Orion was sold to China’s Changhong.

 

With the active application of AMOLED to Samsung Electronics’ Galaxy series, global PMOLED business began to rapidly shrink, and in order to maintain business, PMOLED companies pushed ahead with OLED lighting panel business.

 

NeoView Kolon entered into the automotive instrument panel business with PMOLED transparent display, but this business was also not easy. Furthermore, as the factory location is Hongseong, deep in the countryside, there was high turnover of employees and difficulty in technology development and recruitment. Despite the investment of over 100,000 million KRW, the company showed continued deficit.

 

NeoView Kolon turned into a financial sinkhole for Kolon Group and worsened the Group’s financial structure, leading to persistent discussion of selling or withdrawal of the business. Recently, Samsung Display is actively pushing forward the transparent AMOLED panel business. As such, transparent display business value for Kolon decreased, and it is estimated that this led to the decision of closing down the business.

[2015 OLED Evaluation Seminar] Can LG Display and Samsung Display Become OLED Market’s Rule Maker?

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By Hyun Jun Jang

 

At 2015 OLED Evaluation Seminar (December 4) hosted by UBI Research, UBI Research’s president Choong Hoon Yi gave a talk titled AMOLED Panel Industry Trend and Market Forecast discussing OLED industry until 2015 and forecasting 2016 OLED market.

 

Yi presented 2 issues related to flexible OLED. The first issues he discussed was regarding foldable types in foldable display. Yi explained that in-folding is where display is placed inside and out-folding has display on the outside, and revealed that in-folding type is mainly being developed. He also added that these technologies will be useful in FinTech (financial technology: new form of financial technology using mobile, social network, big data, etc.).

 

According to Yi, another issue for flexible display is film application. In order to increase the yield of flexible display, film has to replace cover glass. However, this could lead to unpleasant touch sensation and Yi emphasized technology such as polishing has to be applied to improve this to convince the consumers.

 

Regarding the market, Yi estimated that the total global smartphone market will grow to record approximately 2,000 million units until 2020, with Samsung Electronics’ 400 million units. He also estimated that the OLED display proportion of Samsung’s Galaxy series will continue to increase and that most of Galaxy products will have AMOLED panel in 2019. Of this, Yi announced that flexible OLED and rigid OLED are to record approximately 280 million units and 120 million units respectively. He also forecast that the OLED TV market will grow into approximately 11 million units and that materials and equipment companies will rapidly grow.

 

At present, the display market is entering low growth state, and companies are focusing on strengthening the market competitiveness through new technology development and production potential increase. Samsung Display is actively striving to increase OLED panel’s supply for external companies. LG Display announced 1.84 billion KRW investment for world’s largest OLED focused P10 factory and other areas.

 

Yi reported that as flexible OLED evolves, the mobile display resolution competition of the present will disappear, and he estimated that as LTPS-LCD market decreases, the sales of related panel companies, such as BOE, Sharp, JDI, and LGD, will diminish.

 

Yi also told the audience that he is expecting Samsung Electronics to put OLED TV on the market from 2018 and the sales of the companies, Sharp, AUO, and CSOT, that were supplying them with LCD panels will fall. Essentially, he explained that as the OLED market grows, LCD dealing companies’ position will weaken which will lead to the strengthening of OLED panel production and related companies’ position.

 

When asked about the future of Korean display panel companies, Yi replied that when LCD and OLED are competing, set companies decides the market. However, if OLED can unite the market, Yi emphasized that the display panel will be rebranded as Rule Maker and LG Display and Samsung Display will be in its center.

 

 

Planar Aims for Transparent OLED Product Mass Production in Feb 2016

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On November 30 (local time), a US based display production company Planar held an online presentation titled ‘Planar Look Thru OLED Transparent Display Webinar’, discussing transparent display traits and disclosing specifications for products which are estimated to be mass produced from February 2016.

 

Transparent display is defined as a display with see-through screen showing objects behind the display as well as the display contents. Recently, it is receiving much attention as a technology with high potential for diverse applications expanding existing display industry.

 

Planar explained that unlike the existing display, transparent display pixels are separated into transparent and emitting areas with RGB subpixels located in the emitting area. Planar clarified that what is black on general display becomes see-through and white becomes opaque.

 

Transparent display’s performance is decided by several factors such as transmittance, brightness, and color gamut. Regarding this, Planar revealed that the transmittance of transparent display is not fixed but can be affected by ambient light; brighter the surrounding environment, higher the transmittance. Additionally, viewers have tendency to perceive the display with higher color gamut as brighter than the actual brightness, and transparent display’s color gamut is therefore an important factor.

 

In early 2015, Planar revealed a 55inch transparent OLED display prototype. At present, Planar is receiving pre-order and aiming for mass production in February 2016. The company also reported basic specifications for the panel: 45% of transmittance, 100% color gamut, and Full HD (1,920×1,080) of resolution. The product also has 5 input sources: 4 HDMI terminals, and 1 display port.

 

During the webinar, Planar explained that 32 touch points using IR (infra-red) touch system installation is an option. Although this is less accurate than touch system using touch film, Planar explained that this was an unavoidable choice in order to increase the transmittance. They also added that they are continuing research for new touch system application.

 

The 55inch panel price starts from under USD 15,000 and Planar is currently receiving pre-order. Although there are many factors that affect transparent OLED’s lifetime, it was measured to be 20,000 hours at LT50. Answering the question on whether it is affected by UV light, Planar explained that it can be UV sensitive and the product was designed to be an indoor installation.

 

It is estimated that the transparent OLED panel used in the Planar’s product released is produced by Samsung Display as it has the same 45% transmittance, 1920×1080 resolution, and 400nit brightness.

 

Planar’s Transparent OLED Display to be Mass Produced Source: Planar

Planar’s Transparent OLED Display to be Mass Produced Source: Planar

Korea’s Survival Hangs on OLED; Government Support is Urgently Needed

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The last 5 years of budget for Korean semiconductor, which is a key industry for the nation, and display related industry’s original technology development expenses was researched and analyzed.

 

Electronic information device sector’s expenses can be categorized into semiconductor, display, LED/lighting, and evaluation maintenance fee.

 
In 2011, 130,000 million KRW was provided as technology development expense, but since then the amount annually decreased. In 2015, the amount was 95,000 million KRW, but in 2016, it is estimated to decrease further 42% and only 55,000 million KRW is expected to be provided.

 

weekly focus 1

 

weekly focus 2

 

weekly focus 3

 

 

Semiconductor funding for 2015 occupies 58% of the total budget with 54,800 million KRW. Although that amount will be reduced to 35,600 million KRW in 2016, it is expected to occupy 65% of the total funding.

 

For display section, the 2015 funding is only 19,500 million KRW, a 21% of the total budge. In 2016, this is estimated to fall to 17%.

 

The government funding for display sector, which is the core of Korean electronic information industry, is around the same level as LED/Lighting sector.

 

The rapid reduction of government funding for display industry is expected to cause much difficulty in future display business.

 

weekly focus 4

 

 

The Korean display panel market that is being maintained by 2 companies, Samsung Display and LG Display, recorded 62 billion KRW in 2012. However, it fell to 52 billion KRW in 2014, and the market power is gradually weakening. As Chinese companies are becoming more active in LCD market, Korean companies’ price competitiveness is waning in low-priced panel market.

 

If BOE’s Gen10.5 line begins operation in 2018, Korean display companies’ market power is analyzed to rapidly fall in LCD market. In order for the Korean display business to take-off again, now is the time for the government to fund OLED panel which has high added value.

Samsung to Increase External Transaction by More Than 30%

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Samsung Electronics reported a third-quarter earnings through a conference call on October 29 local time. Samsung Display’s Chang Hoon Lee revealed that OLED panel’s production cost can now compete against LCD and the company has plans to increase the external transaction ratio by more than 30% of yield.

The display business department was expected to have a difficult time in Q3 2015 due to the smartphone market’s slowdown of growth and latecomers’ competitiveness increase. However, with the key customer base’s release of new products and increase of new clientele, and secured operation ratio, the performance results improved.

Lee also revealed 2016 strategy of increasing the low-to-medium priced products, expanding the new market, diversifying products, and procuring transaction base. Lee also added that Samsung will prepare to secure new growth power through transparent, mirror, HUD, and automotive display development via technology leadership in areas such as flexible OLED.

It was also announced that the additional installation of OLED line will be decided after examining the market status. A3 line has been in operation since April. Supply competitiveness will be strengthened through complementary investment for existing line.

Samsung Electronics recorded a 6% increase compared to the previous quarter with revenue of USD 47 billion. With the help of currency exchange rate, business profit showed approximately USD455 million compared to the previous quarter with USD 6.7 billion.

Samsung and LG’s Shared Vision for OLED

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On the first day of OLEDs World Summit (October 27-29) held in Berkeley, USA, Samsung Display and LG Display gave their talks back to back. Samsung Display’s Vice President Chang Hoon Lee and LG Display’s Joo Soo Lim discussed their thoughts on OLED under the titles of ‘The Future of OLEDs’ and ‘A Future Game Changer’ respectively.

Samsung Display’s Lee, who gave his presentation first, reiterated Samsung Display’s leadership position in the mobile market and how Samsung Electronics’ recent mobile display reflects this. Comparing RGB pixel structure and their own diamond pixel structure, Lee drew comparison between human eyes and diamond pixels; due to cell distribution in eyes, humans are more sensitive to green colors and that diamond pixels reflect this by having twice as many green subpixels as blue and red ones. The diamond pixels also maximize the sub-pixel packing and increases the PPI.

Regarding the advantages of OLED display, Lee gave 2 examples using Samsung Electronics’ latest smartphone models. Utilizing the fact that selective control of each pixel is possible in AMOLED displays, Samsung provided Vision Aid to help people with color blindness. OLED’s ability to achieve total black is used in Super Dimming function where screen brightness can be reduced to 2nits to be used in the dark environment.

LG Display’s Lim revealed that an adult in the US spends 9 hours 40 minutes a day on average looking at one form of display or another. Highlighting the need and importance of quality display, Lim also discussed advantages of OLED display over LCD such as total black, 3D effects, and color gamut.

As the future OLED display, Both Lee and Lim placed slightly more emphasis on flexible (plastic) OLED than transparent or mirror display. Samsung Display discussed requirements necessary for a successful flexible display in more depth touching on the need for suitable cover window, flexible touch (sensor), flexible encapsulation, and flexible backplane. On the other hand, LG Display discussed flexible display’s design freedom and its influences on the wearable, mobile, and automotive markets. Lim also placed much importance on how flexible OLED can be used in virtual reality display market. The 2 speakers ended their talks affirming the need for new display market and innovation through OLED technology and new applications.

The presentations given by the 2 apparent leaders in the OLED display industry were remarkably similar with both speakers underlining major points of OLED in broad strokes. The need for solutions for future OLED, whether it be flexible, transparent, or mirror display, through innovation and technological advances is an absolute truth if not maybe too obvious. There also may be some comfort to be had in the shared vision within the OLED community. However, it is also a fact that numerous attendees of the conference commented on the similarities of the 2 presentations and the lack of any surprises.

Samsung Display Expands AMOLED Panel Supply. A Green Light for AMOLED Business?

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On October 7, Samsung Electronics announced tentative Q3 performance results. The announced sales figure and operating profit are approximately US$ 46,000 million and US$ 7,000 million each. These figures are an increase of 5.07% from previous quarter’s sales (US$ 44 thousand million) and a 5.8% increase from previous quarter’s operating profit (US$ 6,000 million), much higher numbers than industry’s expectations.

 

Compared to the same period in 2014, operating profit increased by 79.80%, and since last year’s Q4, the rise is continuing for the 4th quarter. The display business department’s much higher figures than expected is considered to be the main reason for this performance increase.

 

The major cause for this positive effects is increase in demand for general class AMOLED panel through Samsung Display’s aggressive procurement of customer base; AMOLED panel is applied to Samsung Electronics’ mid to low priced smartphones and there is great increase in AMOLED panel applied products by set companies of other countries such as China.

 

Due to the increased demand, Samsung Display’s operation rate rose, and it is estimated that this will also greatly affect material companies’ performance improvement.

Samsung Display Shows OLED/LCD Confidence in IMID

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In IMID Display 2015 Business Forum (October 14 – 15), Samsung Display Vice President Hak Sun Kim gave a presentation titled ‘New Experience with Large Screen LCD/OLED’ and discussed Samsung Display’s technological points and strategy regarding OLED and LCD.

 

Kim emphasized that in the current large area display panel market LCD and OLED should be approached through different points of view and strategies; LCD requires additional value on top of existing technology and OLED should develop a new market that LCD cannot reach.

 

At present, LCD is catching up to OLED in large area panel through diverse technology development. Kim revealed that the key factors in large area LCD panel are immersion and realism. Immersion can catch up to OLED through curved technology, and realism can be matched through contrast increasing technology.

 

Regarding OLED, Kim mentioned transparent and mirror OLED display, developed by Samsung Display, as examples and stressed that future display’s worth when switched off will become important. Different from LCD, OLED’s transmittance and emitting areas can be separated and increase the transmittance value above that of LCD; when applied to transparent display, adequate transmittance can be achieved. Additionally, when used as mirror display, OLED’s transmittance and reflectance act independently which makes it more suitable in application compared to LCD where the two act in inverse proportion.

 

In this IMID Display exhibition, Samsung Display presented 55inch ultra-slim UHD curved TV, transparent, and mirror OLED display simultaneously. It is estimated that Samsung Display will continue their 2-track strategy where they reveal both OLED and LCD in different applications. On October 14, Dong-gun Park, CEO of Samsung Display, announced that they will strive to continue leading the market through unrivaled OLED and LCD technology prowess.

[IAA 2015] Audi and Porsche, Propose Future Models of Smart Car

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At IAA 2015 (September 17 – 27), Audi and Porsche presented OLED lighting and display equipped vehicles.

 

In the past, Audi has proved OLED technology’s excellence through diverse models and demonstrations, including introduction of ‘swarm’ in 2013 with its 3D OLED car rear lighting panels. At this motor show, Audi revealed Audi e-tron quattro, the first concept car with Matrix OLED technology. As well as the Matrix OLED lighting, interior OLED display was also applied to the concept car. Audi explained that the Matrix OLED lighting, which was applied to the rear lighting, can continuously change lights and does not cast shadow. Full OLED interface was also applied to the car and all functions required in driving can be control by display touch. Audi revealed that they will gradually apply these technology to next generation Audi series.

 

Porsche presented their first four-seat electric sports car Mission E as a concept model. The instrument cluster for this concept car is displayed virtually in OLED. The menu can be activated through buttons on the handle. It can also be automatically activated as the cluster’s eye tracking system can perceive the driver’s attention. The display also follows the seat position and body attitude of the driver in what is known as a parallax effect; the display moves according to the driver’s posture for easier viewing. Porsche revealed that Porsche Car Connect technology will also be applied which will allow the user to control key functions of the vehicle through a smartphone.

 

As OLED using lighting and display are actively applied to smart cars, attention on the automotive OLED is also increasing. At the National Research Development Industry General Workshop, held in July 2015, Samsung Display and LG Display each stated their thoughts on display that will be applied to future smart cars.

 

Samsung Display’s executive director Hye Yong Chu asserted that smart is display’s future, including smart car. She also explained that for the actualization of smart technology, other ancillary smart technology, such as eye tracking and voice recognition technology, are required.

 

Yoon Sooyoung, LG Display’s vice president, stated that automotive display can be used for CID, dashboard, cluster, and window, and that the development of transparent and flexible technology is necessary.

 

During the keynote session of IMID 2015, Munhyun Kim of Hyundai Motors revealed that OLED panels will mainly be applied to smart car compared to LCD as it can easily be flexible. He also added that the automotive OLED’s percentage within the total OLED market will increase, and anticipated that it will exceed 30% in 2017.

 

 

Porsche Mission E, Porsche Home page

Porsche Mission E, Porsche Home page

Q2 AMOLED Market, the Largest So Far

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According to UBI Research’s Weekly OLED Analysis Report, Q2 AMOLED panels recorded the largest shipment and sales so far. With 56 million units, the Q2 shipment increased by 35% in comparison with Q1, and a 19% increase compared to the same period last year. US$ 2,800 million was recorded for sales, which is a 65% increase compared to its previous quarter.

 

Last quarter’s AMOLED market growth is due to Samsung Display’s AMOLED panel supply volume for Chinese set companies and increase in LG Display’s flexible OLED panel production for smartwatch.

 

General Class AMOLED Panel Estimated to be Extensively Supplied. How Will it Affect OLED Industry?

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Only 2 models of smartphone with the general class AMOLED panel were released in the first 2 quarters of 2015. However, as 5 more models were revealed until August in the third quarter, it is expected that demand for general class AMOLED panel will gradually increase.

 

Currently 7 companies, including Samsung Display, are mass producing or aiming to mass produce small to medium-sized AMOLED panel of rigid type. China’s EDO or Taiwan’s AUO are believed to be producing in small quantity for samples. Other Chinese companies are also aiming to mass produce AMOLED panel but satisfying the current demand is analyzed to be difficult. At present, Samsung Display is the only panel company that can meet the demand for general class AMOLED panel by set companies. There is much interest in whether AMOLED industry can rebound with the Samsung Display’s movement in the second half.

 

It is expected that Samsung Display will increase operation rate of A1 and A2 rigid lines in the second half in order to meet the demand for general class AMOLED panel. Following this, emitting material companies’ sales increase is also anticipated and positively affect management of AMOLED industry’s ecosystem.

 

If the demand for general class AMOLED panel is higher than expected, there are some who believe that additional investment for A3 line could be for hybrid structure that can switch between rigid and flexible rather than flexible exclusive line.

 

There is much focus on how Samsung Display’s mass production and supply plans for general class AMOLED panel will affect the AMOLED industry growth.

 

General Class AMOLED Panel Applied Smartphone Released Until August 2015

Minus Growth for H1 OLED Material Market with Mere US$ 564 Million*

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According to UBI Research, the 2015 H1 OLED material market recorded approximately US$ 564 million; this is a 14% increase compared to 2014 H2, but a 24% decrease against 2014 H1.

 

Despite reports that Samsung Electronics and LG Electronics are selling much larger volumes of flexible OLED applied Galaxy S6 Edge and OLED TV respectively compared to last year, the OLED material market is gradually stagnating.

 

The main reason for this OLED material market’s downward turn is Samsung Display’s operation level which remained stationary at 50% in H1. This led to stationary material usage compared to the year before. LG Display is producing flexible OLED and large size OLED panel for TV. However, approximately only 100,000 units of OLED panels were sold in H1 and material usage was also lowl. The current capa. is 34K but as the OLED material cost spent in H1 is approximately US$ 36 million, the operation rate is analyzed to be only 30% of the total capa.

 

The OLED material market is decreasing because the supply price is rapidly falling without increase in production volume. OLED material companies are frustrated at the 10-15% price decrease per quarter. At present, as the only clients are Samsung Display and LG Display, material companies are compelled to reduce the price as the failure to do so could lead toward the termination of business. OLED material companies spend several thousands of millions of dollars annually on development to meet constant improvement demanded by clients. There is much difficulty for OLED material companies as display companies continue with one-sided demands without compensation regarding development cost.

 

For OLED industry to maintain its continued growth, it requires more than success of panel companies. Material companies that play a pivotal part within the industry have to continue development and production of quality materials in order to create a healthy growth cycle. However, display companies are destroying the ecosystem.

 

What OLED material companies currently crave is for Chinese display companies to mass produce OLED panels as soon as possible.

 

* 1 USD = 1,100 KRW

 

OLED Material Market Revenue 2014 H1 – 2015 H1

OLED Material Market Revenue 2014 H1 – 2015 H1

How Can Small and Medium-Sized OLED Panel Companies Survive?

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With the great increase of interest in flexible OLED from China and Taiwan’s small and medium-sized panel companies, diverse issues related to this are emerging.

 

Recent smartphone trend is moving from high resolution and specs toward diverse designs such as curved or bendable/foldable and flexible display that can differentiate applications. AMOLED flexible display is currently being applied to smartphone and smartwatch. However, only 2 companies, Samsung Display and LG Display, are supplying these high spec flexible AMOLED panel.

 

Small and medium-sized panel companies do not have the technology to mass produce high performance flexible AMOLED panel and cannot invest in mass production. For these reasons, Chinese and Taiwanese small and medium-sized companies are aiming for finding new applications where flexible PMOLED or low resolution flexible AMOLED can be applied and make mass production investment. Accordingly, set companies’ interest in flexible OLED applied application is also increasing.

 

Additionally, companies are in agreement that yield of flexible PMOLED that is applied to some smartbands does not meet demand. Taiwan’s wisechip and RiTdisplay, key PMOLED companies, are concentrating on developing flexible PMOLED and flexible OLED lighting. Taiwan’s AUO and Innolux, and China’s Visionox and EDO are also among those that are developing wearable flexible AMOLED.

 

Diverse application development where lower resolution flexible AMOLED, flexible PMOLED, or flexible OLED lighting, instead of expensive high-end smartphone and smartwatch, can be applied is essential. The outcome of this is forecast to greatly affect the growth of small and medium-sized OLED panel companies.

[Analyst Column] LG Display Q2 Earnings Analysis and Signification of Flexible OLED Investment

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Dr Choong Hoon Yi, UBI Research Chief Analyst, ubiyi@ubiresearch.co.kr

 

On July 23, LG Display announced its earnings results at LG Twin Towers in Yeouido, South Korea. LG Display reported that their Q2 sales recorded approximately US$ 5,700,000,000 with business profit of approximately US$ 420,000,000.

 

Although sales fell by approximately US$ 260,000,000 (-5%) compared to the previous quarter, it was an increase of US$ 620,000,000 (12%) compared to the year before. Business profit showed approximately US$ 210,000,000 decrease (-34%) QoQ, and YoY US$ 280,000,000 increase (206%).

 

0805 graph1

 

LG Display’s sales and business profit of Y/Yo (green line) showed U shape of trend of growth in previous 5 quarters but this quarter recorded a fall. It is analyzed that the growth could slow down from 2H 2015.

 

The drop of the LG display’s Y/Yo growth in this 2Q is much attributed to smartphone market’s slow down and TV market reduction. It is also estimated the panel price reduction due to Chinese display companies’ aggressive investment is reflected.

 

0805 graph2

 

 

For LG Display to stop the degrowth, mass production of products that are differentiated from competition, is urgently needed, away from LCD panel that is LGD’s current major business.

 

On the day, LG Display’s management announced approx. US$ 900,000,000 investment for Gen6 flexible OLED line in order to lead flexible OLED market. The investment location is Gumi factory. Investment location is Gumi factory with the initial investment of 7.5K. It is expected world’s second flexible OLED exclusive line will established following Samsung Display. It is anticipated that up to 15K will be established for this line.

 

Considering last year’s LG Display’s business profit was approx. US$ 1,100,000,000, the US$ 900,000,000 flexible OLED investment is very large. The investment decision must have been very difficult. However, the reasons for LG Display’s drastic flexible OLED exclusive line investment are because companies that produce LTPS-TFT LCD (LGD’s existing main market) is increasing, and because Samsung Display is already monopolizing rigid OLED market and therefore difficult to secure market share.

 

LG Display’s CFO Kim Sang-don explained that flexible OLED Gen6 line investment was decided at the board of directors meeting on July 22, and was made official on the morning of July 23. Kim added that the decision was reached so that LG Display can lead the OLED business in terms of technology and to occupy initial market in foldable and rollable technologies. He also commented the monthly capa. of the flexible OLED line will be 7.5K.

 

Regarding large area OLED panel, it was emphasized that this year’s panel production target remains to be 600,000 units and 1,500,000 units next year, same as the ones announced during the Q1 earnings results presentation. It was also revealed that 34K, approximately 9K higher than current capa., will be in operation in 2016. Addressing the concern of oversupply of next year’s 1,500,000 units while the OLD TV market is still small, LG Display suggested the solution of increasing the demand by active promotion from the second half of this year.

 

 

 

Despite the fall of mid to large size panels’ sales price, from the enlargement of sets and AIT technology applied sales performance, the business profit of approximately US$ 4,000 million was recorded. This is a 34% decrease compared to the previous quarter but a 199% increase from the same period in 2014. LG Display estimates that the sales will increase in the third quarter due to seasonal factors and panel’s enlargement trend.

Korean Government, Will It Give Up Its Top Spot in Display Industry?

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Recent Samsung Electronics and LG Electronics’ TV and smartphone performance results are causing experts to be concerned over degrowth.

 

The axis that is centering Korean industry is dependent on these 2 companies and Hyundai Motor Company. In the 20th century when technology skills were lacking, Korean government and these 3 companies closely cooperated and coordinated product development and market cultivation. The low value of KRW invigorated the 3 companies’ export business. Strong government support allowed development of products that could compete against Japanese products occupying the international market. The potential that allowed the companies to overtake Japanese firms that were dominating electronics industry and increase the international market share was based on Korean government’s diverse interest and enthusiastic backing.

 

Japan’s display industry collapsed due to several reasons. Their pride that that latecomers including Korea will not be able to catch up to their technology, the discontinuation of investment by overlooking the need of the 21st century of information for display market, and the disregard of latecomers’ price competitiveness can be attributed to the collapse.

 

Korean display companies gave up on Gen10 investment in LCD business and began localization in China though establishing Gen8 LCD factory in China. However, Chinse display companies, with the backing of their government in large scale, continue to invest despite the deficit.

 

If BOE’s Gen10.5 LCD factory is complete, China will lead the global industry in terms of yield, and overtake Korea through China’s domestic market and price competitiveness. Now there are only 2 years left. It is only a question of time before Korea’s LCD industry falls apart.

 

The only thing that is left for Korean display industry is OLED. As Korean display industry plays an important role in Korean economy, the decline of display industry will have direct impact on employment, export, and domestic market.

 

However, Korean government is currently ignoring display industry. LCD and OLED have been excluded from WTO’s tariff elimination. China, which is rapidly becoming a new contender in display industry, has agreed with the U.S. to exclude LCD and OLED advocating protection of Chinese market and industry, and other countries followed. China is adding 5% tax for 32inch products or larger; Samsung Display and LG Display are operating LCD factories in China in order to be exempt. The labor force is moving away from Korea to China. Korea’s Ministry of Trade, Industry and Energy is overlooking the importance of Korea’s display industry.

 

To make matters worse, Korean government has no tax regarding manufacturing equipment. When display companies import expensive manufacturing equipment, no tax is added. Recently, due to a low exchange rate of the yen, Japanese companies’ price competitiveness is 1.5 times higher than several years ago. At a time when Korean manufacturing equipment companies are losing heavily in the competition against Japanese, Korean market is actually giving up the market to Japanese companies.

 

For example, if Samsung Display and LG Display have saved 10,000,000 USD on the purchase of manufacturing equipment, the result is Korean companies’ loss of 100,000,000 USD. Although 10,000,000 USD is a large amount of money to Samsung Display and LG Display, the consequential loss of 100,000,000 USD for Korean manufacturing equipment market is even more immense.

 

The Korean display ecosystem that has been carefully established is being destroyed by its own government.

 

Although Korean government is paying lip service to build strong small and medium-sized businesses, in actuality, it is giving small amount of money to large companies and continuing to ignore smaller Korean manufacturing equipment companies. For the future of the smaller Korean manufacturing equipment companies struggling against the weak yen, a system of where they can at the very least survive in domestic market is needed.

 

Job creation for the young engineers requires more consideration for small and medium-sized businesses rather than large companies that can thrive without any help.

China’s Gen10.5 Investment, Korean Display Companies’ Countermeasure?

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At the 10th National Research Development Industry General Workshop in Display (8-10 July) in Muju, South Korea, industry-academy experts gathered and held a discussion on the future display strategy under the heading ‘Korean Display Industry Crisis, What is the Solution?’.

 

At the previous keynote speech, vice president of LG Display, Yoon Sooyoung explained that the key points for the third revolution will be design innovation, design freedom differentiated though real image, and picture quality that can closely resemble visual reality. He also added that the third display is OLED that can actualize various advantages such as transparency, flexibility, and high picture quality at once, and considering material/component and mass production technology status, OLED will also be able to achieve competitive prices soon.

 

Samsung Display’s executive director Hye Yong Chu forecast next generation display will be smart display, human friendly, holographic, and disruptive innovation. Particularly she estimated that thorough size and design innovation, flexible display will be able to create new application and market and that flexible OLED will form the core.

 

The shared opinion of Samsung Display and LG Display, key Korean display companies, at the keynote session was Korean display industry’s need to lead the next generation display market in order to prepare for China’s pursuit and requirement of active participation and cooperation from industry-academy to achieve this.

 

During the panel discussion that followed the keynote session, many different opinions were suggested regarding Korean display industry status from academy-industry. Of China’s BOE’s Gen10.5 investment, Samsung Display’s Chu disclosed that investment at the right moment was more important than preemptive investment; the focus will be curved and edge display market expansion and widening the technology gap with latecomers, and investment will be carefully considered before making a decision. LG Display’s Yoon also explained that areas where cost innovation are possible are limited even with investment is carried out as the current display market is different from previous ones. He added that Gen10.5 investment has to be deliberated and emphasized that focus should be on how to make OLED competitive.

 

Against the China’s aggressive investment on Gen8 or higher, Samsung Display and LG Display’s positions are analyzed to be of same opinion of carefully considering investment while pioneering the market maximizing the existing technology prowess.

 

미래 디스플레이 전략 대토론회

 

[SID 2014] Latecomers catching up aggressively

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AMOLED latecomers; BOE, AUO and Tianma are rapidly catching up the AMOLED development of Samsung Display (SDC) and LG Display (LGD) at SID 2014.

BOE expressed possibility of investing in TV following mobiles by displaying 55” FHD AMOLED panel. In terms of technology readiness level, it is incompatibly lower than panels of LGD and SDC though, it is considerably fast that it was developed in six months and produced in a pilot line in Hefei.

AUO showed that its AMOLED technology had reached at certain level by unveiling 5.7” WQHD (513ppi) ultra-high resolution AMOLED panel. More attention drew towards AUO’s panel because its production method is RGB+FMM as SDC uses and the high resolution is realized with real RGB strip type rather pentile. AUO also expressed its will on AMOLED business by showing 5” HD flexible AMOLED panel and 1.6” AMOLED panel for a smart watch.

Tianma also unveiled 5.5” HD AMOLED panel. Its performance lags behind the current AMOLED panel, but it ai    ms to supply middle-end and low-end panel targeting mass-production of 5.5” FHD AMOLED through continuous R&D.

Challenges of Chinese and Taiwanese makers become serious in the AMOLED market, where Korean makers, SDC and LGD, are dominant, and the latecomers are about to invest in the sector. Thus, it is expected that the AMOLED industry will constantly grow.

<BOE’s55ich FHD OLED panel>

 <AUO’s 5.7inch FHD AMOLED panel>

<AUO’s 5inch HD flexible AMOLED panel>

<Tianma’s 5.5inch HD AMOLED panel>

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