Lee Cheong, President of Samsung Display, Elected as SID Fellow
□ “Leading OLED technology innovations, including the development of the world’s first foldable display”
□ “Driving the development of a sustainable display ecosystem through improved energy efficiency”
□ CTO Lee Chang-hee receives the ‘Jan Rajchman’ Award for EL-QD development contributions

Samsung Display announced on the 19th that its President and CEO, Lee Cheong, has been elected as a ‘Fellow’ of the Society for Information Display (SID).
As the world’s most prestigious display society, SID elects Fellows once a year through a rigorous process involving nominations from existing Fellows and review by the Fellow Selection Committee. The number of new Fellows is strictly limited to within 0.1% of the total membership for that year.
Regarding the election of President Lee Cheong as a Fellow, SID stated, “We recognize his contributions in leading various OLED technology innovations, starting with the development of the world’s first foldable display, and driving the advancement of the display ecosystem toward improved energy efficiency and sustainability.”
President Lee Cheong, who joined Samsung in 1992 and holds a Ph.D. in Chemical Engineering from POSTECH, was promoted to an executive in panel development in late 2012, contributing to the development of Samsung Electronics’ Galaxy S series and flexible OLEDs. In particular, he laid the foundation for Samsung Display to mass-produce foldable OLEDs for the first time in the world in 2019. Since then, he has served as ▲Head of the Module Center for the Small & Medium Display Business (’20), ▲Head of the Development Office for the Small & Medium Display Business (’21), and ▲Head of the Small & Medium Display Business (’23), enhancing the durability and technical completeness of foldable OLEDs.
President Lee also led the development of ‘LEAD™’, a polarizer-less technology that Samsung Display commercialized for the first time in the world in 2021. ‘LEAD™’ is an innovative technology that internalizes the function of blocking external light reflection into the pixels, removing the polarizer previously essential in OLED panels. This improves light efficiency to increase luminance while reducing power consumption. Its thinner profile also enhances design and engineering flexibility. Currently, ‘LEAD™’ is featured in various flagship products, supporting display innovation in mobile devices.
Furthermore, President Lee has led the world-first mass production of technologies such as ▲flexible displays with integrated touch sensors (’16), ▲full-screen OLEDs with camera holes (’18), and ▲OLEDs supporting Always On Display (AOD) with variable refresh rates of 1–120Hz (’22), establishing OLED as the dominant technology in the mobile display market.
Meanwhile, Lee Chang-hee, Executive Vice President and CTO of Samsung Display, received the Jan Rajchman Award, one of the individual honors bestowed by SID. The Jan Rajchman Award is given to individuals who have made outstanding academic achievements and breakthrough technical developments in the field of display technology. EVP Lee was recognized for his pioneering contributions to the development of innovative displays and components using OLED, Quantum Dot (QD), and Nano LED.



















