OLED shipments for IT to increase 2.2 times year-on-year in 2024, surpassing 50 million units in 2028

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UBI Research's latest report, "2025 Mid-to-Large OLED Display Annual Report"

UBI Research’s 2025 Mid-to-Large OLED Display Annual Report

According to UBI Research’s latest report, “2025 Mid-to-Large OLED Display Annual Report,” the number of IT OLEDs, especially notebook and tablet launches, surged in 2024, unlike small OLEDs, which have maintained a similar number of launches over the past four years. In 2024, OLED shipments for notebooks and tablets were 8.46 million and 7.5 million units, respectively. In 2023, OLED shipments for notebooks and tablets were 5.40 million and 1.85 million units, respectively, representing an increase of 57% for notebooks and 400% for tablets. The increase in tablet OLED shipments in 2024 was largely due to 6.2 million OLED units shipped for the iPad Pro.

There were eight OLED tablet PCs released in 2024: two from Apple, two from Samsung, two from Huawei, and two from Honor. Following the release of Apple’s iPad Pro in 2024, the market for OLED tablet PCs is expected to continue expanding, with models such as the iPad mini and Air also incorporating OLED technology.

The number of OLED-equipped laptops, which saw a slight decrease from 52 models in 2022 to 44 models in 2023, nearly doubled to 80 models in 2024. Looking ahead, the MacBook Pro is anticipated to feature OLED technology in 2026, and the MacBook Air is expected to adopt OLED in 2028.

“OLED, which is well established in the premium smartphone market, is expected to rapidly increase its use in IT products, especially at the premium end of the spectrum,” said Chang Wook Han, Vice President of UBI Research. “By 2025, OLED shipments for laptops and tablets are expected to reach 10.8 million and 16 million units, respectively, and by 2028, IT OLED shipments are expected to exceed 50 million units,” said Han. “OLEDs will become the premium display in IT devices, as they have the right characteristics for AI-powered content consumption, such as high contrast ratio, fast response time, and excellent color reproduction.”

Chang Wook HAN, VP/Analyst, UBI Research(cwhan@ubiresearch.com)

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