OLED shipments for smartphones and foldable phones to increase 27% year-on-year in 2024, exceeding 1 billion units in 2026

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According to the ‘2025 Small OLED Display Annual Report’ recently published by UBI Research, in 2024, OLED shipments for smartphones and foldable phones totaled 8.34 billion and 24 million units, respectively. In 2023, OLED shipments for smartphones and foldable phones were 65.5 billion and 22 million units, respectively.

In 2024, the total OLED shipments for smartphones and foldable phones increased by 27% year-on-year due to the expansion of rigid OLED usage by Samsung Electronics and the increase in flexible OLED shipments by Chinese panel makers.

In 2025, OLED shipments for smartphones and foldable phones are expected to reach 910 million and 38 million units, respectively, representing a 9% increase for smartphones and a 27% increase for foldable phones compared to 2024.

In 2025, OLED shipments for smartphones and foldable phones in China are expected to reach 4.9 billion units, compared to 4.51 billion units in South Korea.

With Apple expected to launch a foldable OLED phone in 2026, the foldable phone market is expected to grow rapidly.

OLED shipments for smartphones and foldable phones are expected to exceed 1 billion units in 2026 and 1.3 billion units in 2029.

Although small OLED shipments are expected to increase, sales are expected to decline from 2025 onwards. China’s flexible OLED shipments will continue to grow, but overall revenue will decline due to lower selling prices.

As panel shipments increase, the revenue share of Chinese panel makers will slowly increase, but Korean panel makers are expected to account for more than 50% of the revenue share by 2029.

Chang Ho NOH, UBI Research Analyst(chnoh@ubiresearch.com)

 ▶2025 Small OLED Display Annual Report Sample