Samsung Display Supplies 3 Types of Automotive OLEDs for Zeekr’s Flagship SUV ‘9X’
Supplying CID∙PID and RSE… ‘9X’ ranks #1 in 500,000 Yuan-class SUVs for two consecutive months starting November
□ Optimized large-screen OLED for 6-seater space completes interior befitting a luxury SUV
□ 16-inch CID and PID each feature ▲thin bezels and ▲True Black, realizing a natural large screen resembling a single panel
□ OLED’s inherent wide viewing angle, high contrast ratio, and perfect True Black… transforms vehicle into a high-class cinema space
□ First OLED supply for Zeekr ‘009’ model in ’24… Strengthening continuous cooperative relationship
Samsung Display announced on the 21st that it is supplying three types of automotive OLEDs for Zeekr’s luxury flagship SUV, the ‘9X’. Zeekr is the premium electric vehicle brand of Geely, the flagship automaker of China’s Geely Group. Samsung Display began full-scale OLED supply in the second half of ’25, once again proving its leadership in the premium automotive display sector.
The Zeekr ‘9X’ is a popular model that has ranked first in sales in the 500,000 yuan (approx. 100 million KRW) class large SUV sector in China for two consecutive months since last November. Samsung Display is supplying a total of three types of OLEDs for this vehicle: ▲16-inch CID (Center Information Display), ▲16-inch PID (Passenger Information Display), and ▲17-inch RSE (Rear Seat Entertainment).
The 16-inch CID and PID, arranged side-by-side from the driver’s seat to the passenger seat, allow users to enjoy a natural, large screen that looks like a single panel thanks to OLED’s unique ▲thin bezels and ▲True Black. They can also be utilized as independent screens according to taste or necessity.
In particular, the 17-inch RSE mounted on the vehicle ceiling attracts attention with the ‘Wing-Style Sliding Screen’, jointly developed by Samsung Display and Zeekr for the first time in the world. The ‘Wing-Style Sliding Screen’ allows the screen position to be adjusted via rails on the left and right sides of the vehicle interior, capable of moving up to 88cm between the second and third rows. This perfectly compensates for the issue where fixed RSE displays in 3-row, 6-seater SUVs are not well visible from the third row. Additionally, the 17-inch large screen, combined with OLED’s inherent wide viewing angle, high contrast ratio, and perfect ‘True Black’, instantly transforms the 6-seater SUV into a high-class cinema space.
Choi Yong-seok, Vice President of Automotive Sales at Samsung Display, stated, “Samsung Display’s automotive OLED is the optimal solution for completing a high-class mobility experience, equipped with high brightness as well as perfect True Black image quality.” He added, “We will continue to introduce high-performance products with differentiated value to strengthen partnerships with global automaker clients and lead the growth of the automotive OLED market.”
Xu Yun, Head of Zeekr Intelligent Technology R&D, said, “Through Samsung Display’s OLED, considered the best, we were able to realize a luxurious cinema space and interior befitting the 9X,” adding, “Especially, the large screen optimized for the 6-seater space will provide a special driving experience to customers.”
Meanwhile, Samsung Display has maintained a cooperative relationship with Zeekr since first supplying OLED panels for the ‘009’ model in ’24. Zeekr, which is growing rapidly in the global EV market, is drawing consumer attention by implementing a digital cockpit based on high-performance driving capabilities and premium displays in the ‘9X’, a 6-seater flagship SUV concentrated with cutting-edge technology.
