ams OSRAM unveils ALIYOS™ prototype at Detroit trade show, highlighting new potential applications for automotive interior displays

ams OSRAM, a global leader in automotive lighting and optical semiconductors, has recently expanded its scope beyond simple light source supply to include automotive interior displays and smart surface solutions. The company unveiled its next-generation interior display concept, ALIYOS™ technology, and showcased a prototype at the Vehicle Display Interface exhibition and conference held in Detroit, USA, on September 9th and 10th.

ALIYOS™ is an ultra-thin LED-on-foil technology that integrates Mini LEDs onto a transparent, flexible foil. This new display solution enables the display of hidden icons and symbols behind a variety of automotive interior materials. In this demonstration, a 256-segment matrix was placed behind a wood panel to display information, such as communication icons. The bright, clear symbols, while still retaining the wood grain and texture, blended seamlessly with the wood interior. When applied behind fabric, the light diffusion was more uniform than that of wood, allowing the icons to be displayed evenly. With a luminance of approximately 250 cd/m², the system demonstrated sufficient visibility even in a vehicle environment. Furthermore, function icons, such as the start button and warning signs, were hidden behind the same wood, demonstrating the potential for a premium interface that only appears when needed.

One of ALIYOS™’s most notable features is its display expansion capability, which seamlessly connects high-resolution LCD content with a low-resolution LED matrix by placing the foil matrix next to a conventional LCD screen. This method simultaneously achieves a black panel effect and brightness efficiency through seamless, borderless transitions. Furthermore, it allows for overlapping different symbols in the same location, or even multi-color and animation effects, providing an interface that responds instantly to changing situations. When applied to transparent areas, it creates a floating visual effect, and it can also be manufactured as a thin, standalone HMI module, maximizing freedom in vehicle interior design.

ams OSRAM’s display of this prototype goes beyond simply demonstrating the technology. It’s a strategic move to demonstrate to automakers and tier 1 suppliers the practical feasibility of its technology and demonstrate its ability to address design trends such as black panels, hidden-until-lit interfaces, and integration with natural materials—all of which are difficult to achieve with existing display technologies. Through this initiative, ams OSRAM demonstrates its commitment to becoming a key partner in automotive interior displays, extending beyond its role as an optical semiconductor company.

Changwook Han, Executive Vice President/Analyst at UBI Research (cwhan@ubiresearch.com)

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