LG will unveil its AI strategy and product direction at its world premiere event at CES 2026.

/in , /by

On January 5, 2026, the day before the opening of CES 2026, LG Electronics held a World Premiere event in Las Vegas, USA, and announced its AI-centric technology strategy and key product directions. The World Premiere was introduced as LG’s annual event held the day before the opening of CES, and this year’s event also included presentations and demonstrations related to robots, displays, home appliances, and mobility.

LG presented “Innovation in Tune With You” as the core message of this announcement. The presentation focused on explaining how technology connects with users’ living environments and the structure in which artificial intelligence is involved in product operation and service experience.

Official image featuring the core slogan 'Innovation in tune with you' for LG Electronics' CES 2026 World Premiere (Source: LG Electronics)

Official image featuring the core slogan ‘Innovation in tune with you’ for LG Electronics’ CES 2026 World Premiere (Source: LG Electronics)

AI in Action Concept and Affectionate Intelligence Direction Presented

LG explained its vision for artificial intelligence through the concept of “AI in Action,” describing how AI is expanding beyond conversational capabilities to include situational awareness and execution. They also introduced the term “Affectionate Intelligence,” indicating their goal of developing AI that considers the user’s situation and context.

The keynote address showcased how AI is moving beyond operating within a single device to being utilized in an environment where multiple devices and services are connected within the home. The presentation included details on inter-device connectivity, user environment awareness features, and directions for service expansion.

Demonstration of a Home AI Robot and Introduction of Household Task Support Scenarios

A home AI robot was presented as a key demonstration case at the event. LG showcased scenarios of tasks the robot can perform in a home environment, demonstrating basic physical capabilities such as recognizing, picking up, and moving objects. The robot operates based on voice commands while simultaneously recognizing its surroundings to perform tasks.

The presentation mentioned the concept of a “Zero Labor Home,” introducing the idea of ​​AI assisting with repetitive household chores. This concept was described as a scenario that combines robot technology and a smart home environment to provide life support functions.

Introduction of AI Cabin Platform and SDV Response Direction in the Mobility Sector

LG also introduced its direction for applying artificial intelligence in the mobility sector. According to the information released, LG will exhibit its AI Cabin Platform, which operates based on a high-performance computing system for vehicles, at CES 2026, presenting scenarios for an AI-centric in-car experience. The AI ​​Cabin Platform was described as utilizing generative AI and is implemented based on Qualcomm’s Snapdragon Cockpit Elite.

The exhibition will be held from January 6th to January 9th, 2026, at booth 15004 in the Central Hall of the Las Vegas Convention Center. LG also introduced an in-cabin experience under the keyword “Ride in Tune,” presenting a personalized passenger experience in a software-defined vehicle environment, with functions extended to each seating area.

Introduction of Ultra-Slim OLED TV and Wireless Connectivity Structure

In the display sector, the ultra-slim OLED TV was a major announcement. The unveiled product prominently featured a wallpaper-type OLED concept, emphasizing its thinness of approximately 9 millimeters. A separate device responsible for video signal processing and external input was also introduced.

Furthermore, the use of wireless connectivity technology to reduce installation constraints was explained. A wireless transmission distance of approximately 30 feet between the screen and the separate device was mentioned, and sizes of 77 inches and 83 inches were introduced.

Smart Home Concept through Home Appliance and Platform Connectivity

In the home appliance sector, LG presented AI-based functions and inter-product connectivity as key directions. The presentation showcased a structure where home appliances recognize usage patterns and adjust their operation, and how TVs, home appliances, and mobile devices are interconnected. This explained a service delivery method that focuses on a connected environment of multiple devices rather than individual products.

This presentation went beyond individual product announcements for AI, robotics, mobility, displays, and home appliances, instead presenting them together within a connected service structure. The event highlighted how artificial intelligence is incorporated into the functional elements of each product, and how its application scope is expanding to encompass all living spaces, including smart homes and vehicle interiors.

Changwook Han, Executive Vice President/Analyst at UBI Research (cwhan@ubiresearch.com)

▶2025-2026 Beyond Mobile: IT OLED Technology and Industry Analysis Report

※ This article is produced by UBIResearchNet.
Unauthorized reproduction or citation without source attribution is prohibited.
When quoting, please clearly indicate the source (UBIResearchNet) and provide a link.