Foldable OLED Devices Expand into Medium-to-Large Markets, Led by Tablets and Laptops
Huawei’s MateBook Fold
The foldable device market is rapidly expanding beyond smartphones into medium-to-large display segments such as tablets and laptops. Recently, Amazon and Huawei have begun developing and releasing foldable tablet and laptop products, marking a significant step in market expansion. Apple is also reportedly preparing to launch a foldable tablet PC after 2027.
Amazon is currently developing an 11.3-inch foldable tablet PC, with the display panel being supplied from Samsung Display’s B12 production line. The first samples are scheduled for delivery in Q1 2026, with mass production set to begin in April of the same year. The planned production volume is approximately 1 million units, and the cover window will use Ultra Thin Glass (UTG).
Meanwhile, on May 19, Huawei officially launched its first foldable laptop, the MateBook Fold. The device features an 18-inch display when unfolded and functions as a 13-inch device when folded. It offers a 3.3K resolution and a 4:3 aspect ratio. The weight is 1.16 kg, and the thickness when unfolded is only 7.3 mm. The display is supplied by Chinese OLED panel maker TCL CSOT and adopts LTPO and tandem structures, achieving about 30% power consumption reduction compared to previous models. The folding radius is 1.5 mm based on Token UTG, significantly enhancing durability. In fact, its shock resistance is reported to be improved by approximately 200%.
Apple is also developing a foldable tablet and is expected to launch the product as early as 2027 or as late as 2028. Samsung Display is anticipated to be the initial supplier of panels for Apple’s foldable tablet PC. Industry watchers believe Apple’s entry will serve as a catalyst for growth in the medium-to-large foldable display market.
While foldable devices have traditionally been limited to smartphones, they are now expanding into tablets and laptops, creating new demand. This shift is accelerating the evolution of related display technologies and component ecosystems.
Junho Kim, Analyst at UBI Research (alertriot@ubiresearch.com)
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