OLED TV Panel Shipments Expected to Surpass 10 Million Units in 2028… Production Line Expansion Needed
OLED Display Market Tracker
According to UBI Research’s quarterly publication, OLED Display Market Tracker, the global OLED TV market is projected to approach annual shipments of 10 million units by 2028. As the OLED TV market enters a full-fledged growth trajectory, attention is turning to the production expansion strategies of key panel manufacturers.
Recently, Samsung Electronics has expanded its OLED TV lineup featuring WOLED (White OLED) panels and is actively increasing panel purchases from LG Display. Currently, all WOLED TV panels used by Samsung Electronics are supplied exclusively by LG Display.
UBI Research’s analysis indicates that considering the current mass production capacities of LG Display’s WOLED panels and Samsung Display’s QD-OLED panels—along with yield rates—the actual annual output amounts to approximately 10 million units. While existing production capabilities are sufficient to meet current market demand, a surge beyond the 10 million unit mark in 2028 and continued growth thereafter will likely necessitate additional line expansions to satisfy panel demand.
Samsung Electronics is further strengthening its OLED strategy to counter the aggressive Mini-LED push by Chinese TV makers. Following its announcement of a goal to “become No.1 in the OLED TV market,” the company has steadily increased OLED adoption within its premium TV segment.
As a result, LG Display is expected to directly benefit from rising OLED TV demand. Samsung’s aggressive OLED strategy not only improves profitability for WOLED suppliers but also serves as a driving force for long-term production expansion.
UBI Research forecasts that global OLED TV shipments will surpass 10 million units in 2028 and predicts that leading panel manufacturers are highly likely to begin full-scale expansion of dedicated OLED TV production lines.
Changwook Han, Vice President of UBI Research, stated, “OLED has proven its superior picture quality and brand value in the premium TV market. As such, major panel makers will actively consider expanding large-size OLED lines,” adding, “2028 will mark a turning point for the OLED TV market’s resurgence.”
Changwook Han, Executive Vice President/Analyst at UBI Research (cwhan@ubiresearch.com)
Quarterly Medium & Large OLED Display Market Tracker Sample
