Chinese company RayNeo released its new product, the RayNeo Air 4 glasses.

On October 23, consumer AR brand RayNeo held an autumn new product launch event and officially released its fourth-generation AR glasses, the ‘RayNeo Air 4 series’. The standard edition is priced at 1,599 yuan (approximately 320,000 KRW), while the Pro edition is priced at 1,699 yuan. Sales have already commenced on e-commerce platforms.

According to the introduction, it is the world’s first AR glasses for movie viewing supporting HDR10 displays, featuring AI dynamic HDR display with a peak brightness of up to 1200 nits. Equipped with the dedicated Vision4000 image quality chip, it enables conversion from SDR to HDR and supports 10-bit color display. Combined with a Micro-OLED display (SEEYA panel), they provide a viewing experience with a 120Hz refresh rate and a virtual 135-inch ultra-large screen. They were developed in collaboration with the high-end audio brand Bang & Olufsen (B&O) for the first time. The RayNeo Air 4 is expected to significantly elevate the overall audio-visual experience and solidify its position in the consumer AR glasses market.

This product was developed through close collaboration not only with Chinese OLEDoS display manufacturers (SEEYA) but also with overseas companies (B&O, Pixelworks) in terms of the supply chain. Chinese companies are injecting new vitality into the AR industry through continuous new product launches. With the proliferation of 5G technology and the rise of metaverse technology, the potential of the AR glasses market is enormous, so competition among companies is expected to intensify further.

Namdeog Kim, Senior Analyst at UBI Research(ndkim@ubiresearch.com)

UBI Research’s Micro Display Report