Meta Announced New Products: Meta Ray-Ban Display AI/AR Glasses, Evolving Beyond the Original Ray-Ban AI Glasses
Meta held its Meta Connect 2025 event on the 18th (U.S. time: 17th) and officially announced several new products. Meta signaled a smart glasses boom, confirming its first consumer smart glasses with a display will launch in the U.S. later this month. Named ‘Meta Ray-Ban Display’, the glasses represent a midpoint product between the existing Ray-Ban AI glasses and Meta’s Orion AR glasses unveiled at last year’s Connect conference. They feature a ‘monocular panel’ positioned at the lower right corner of the right lens. The choice of a single monocular display appears driven by issues like cost and wearing time, and it requires pairing with a smartphone app.
Meta Ray-Ban Display AI/AR smart glasses (Source: Meta)
These glasses feature a camera, multiple microphones, and speakers, enabling users to command the Meta AI voice assistant to take photos, record videos, play music, and more. The compact display provides functions such as notifications, turn-by-turn navigation, and real-time translation. The core display component utilizes an LCoS single-chip full-color microdisplay. Regarding the optical waveguide, it is known to utilize Arrayed Waveguide Grating (AWG) technology licensed from Lumus. The wristband, based on surface electromyography (sEMG) technology, is the industry’s first product targeting the consumer market. The sEMG technology collects bioelectric signals from the wrist area via multiple electrodes embedded in the bracelet. It then uses algorithms to recognize these signals and convert them into corresponding gesture commands. “It’s the first smart glasses integrating a high-resolution display and Meta’s sEMG wristband while maintaining Ray-Ban’s signature design,” the company emphasized. Meta does not sell this wristband separately; it is sold as a set with the Ray-Ban Meta Display. The price for the AR glasses and sEMG wristband set unveiled by Meta is $799.
Meta officially unveiled five key new hardware products at this event. These include Meta’s first pair of AR glasses, three pairs of AI glasses without displays, and one electromyography (EMG) wristband based on sEMG technology.
New product lineup unveiled at Meta Connect 2025 (Source: Meta)
Meta remains optimistic about the AI glasses market and continues its strategy to dominate the market. The social media company continues to promote AI-based wearable devices as the next-generation core technology following smartphones, and competition among companies is expected to intensify further.
Namdeog Kim, Senior Analyst at UBI Research(ndkim@ubiresearch.com)
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