Preview of SID 2025

Samsung Display’s ‘LEAD™’, the world’s first non-polarized OLED technology commercialized, has won the ‘Displays of the Year (DIA)’ award from the Society for Information Display (SID). ‘LEAD™’ is an OCF (On Cell Film) technology that replaces the polarizer, an opaque plastic sheet, and has been praised for improving brightness, enhancing outdoor visibility, and making the panel 20% thinner.
Samsung Display is actively marketing its proprietary technology to the market through the brand name ‘LEAD™’, which includes the four representative characteristics of this technology: ▲Low Power Consumption ▲Eco-Friendly ▲Augmented Brightness ▲Designed to Slim & Light.

LG Display plans to showcase the world’s best vehicle display optimized for future mobility under the theme of ‘Expanding business through new technology (Driving the future)’.
With ▲Vehicle stretchable display solution that can display all spaces in a vehicle, it proposes design innovation possibilities suitable for future mobility. The stretchable display, which implements high-resolution 100ppi (pixels per inch) and red, green, and blue (RGB) full colors at the same time as a general monitor while the screen can be stretched by up to 50%, has been applied to the center fascia area of ​​the vehicle to maximize aesthetics and convenience.
LG Display, which recently succeeded in commercializing the world’s first ’40-inch pillar-to-pillar’, is exhibiting ▲57-inch vehicle pillar-to-pillar, the world’s largest single panel. ▲18-inch sliderable OLED unfolds from the ceiling down only when needed. It implements entertainment functions with OLED’s unique three-dimensional picture quality and provides a new mobility experience. In the trend of larger vehicle displays, we introduce ▲SPM (Switchable Privacy Mode) mode, a key technology that enhances safety by controlling viewing angles.

Chang Wook HAN, VP/Analyst, UBI Research(cwhan@ubiresearch.com)

2025 Automotive Display Technology and Industry Trends Analysis Report