Samsung Display’s ‘Flex Magic Pixel™’ Passes UL Solutions’ ‘Privacy Display’ Validation
Next-generation OLED technology secures privacy from all directions; to be showcased at MWC 2026
□ ‘Sharp front view, blocked viewing angles from all directions’… Privacy performance proven through UL Solutions evaluation
□ Prevents personal information leaks and privacy exposure on smartphones in public or crowded spaces during the AI era of surging data usage
□ Completed an unrivaled panel-integrated privacy technology, ‘LEAD 2.0™’, by combining OLED multi-light shielding structure patents with high-brightness/low-power LEAD™ technology
□ Plans to operate an exhibition zone to experience ‘Flex Magic Pixel’ at ‘MWC 2026’


Samsung Display’s ‘Flex Magic Pixel™’ (FMP), a next-generation privacy technology, applied to smartphone OLEDs, has passed the ‘Privacy Display’ validation by UL Solutions. ‘FMP’ is a panel-integrated privacy technology that keeps the screen sharp from the front but makes it appear blurred or nearly invisible from the sides.
UL Solutions, a global leader in safety science, evaluated the smartphone OLED with Samsung Display’s ‘FMP’ technology and confirmed its superior viewing angle blocking performance across all directions—up, down, left, and right. UL Solutions stated, “To evaluate performance, we measured the reduction in screen brightness compared to the front while tilting the panel at 45 and 60 degrees and rotating it 360 degrees. The side luminance of the Samsung OLED with FMP was 3.5% of the front at 45 degrees and below 0.9% at 60 degrees.” This means that if front brightness is assumed to be 100, the brightness at a 45-degree angle drops to 3.5 (about 1/30th), and at 60 degrees, it falls below 0.9—becoming significantly dark at less than 1/100th of the front brightness.
In contrast, the side brightness of general smartphone products without FMP is approximately 40% of the front brightness, a level where the screen remains clearly identifiable from the side.
Samsung Display first unveiled the Flex Magic Pixel technology at MWC 2024. As concerns over personal data leaks and privacy exposure in public spaces grow due to increased data usage in the AI era, interest from global set manufacturers in this technology is rising. A company official explained, “Previously, many users purchased and attached separate privacy films, but these films have the disadvantage of reducing screen brightness even when the privacy function is not needed. FMP allows the privacy feature to be toggled on or off by controlling viewing angles at the pixel level, allowing users to enjoy superior image quality without brightness loss when the function is off.”
Since 2020, Samsung Display has filed approximately 150 patents for core technologies required for FMP to build its proprietary technical competitiveness. The core of Flex Magic Pixel lies in panel design technology and fine deposition processes that precisely control sub-pixels (the basic unit of a screen) measuring only a few micrometers to adjust light diffusion. Samsung Display modified the design structure of the Black Matrix (BM)1) to control the diffusion of light from specific sub-pixels. BM is a key OLED structure that distinguishes RGB sub-pixels and prevents color mixing. While it is typically a single layer, Samsung Display developed a ‘multi-light shielding structure’ with precisely arranged multiple BMs and combined it with ‘LEAD™’, a polarizer-less OLED technology with high brightness and low power consumption. Samsung Display is promoting this to customers as ‘LEAD 2.0™’, signifying it as an advanced version of LEAD™ technology.
Lee Ho-jung, Executive Vice President and Head of the Product Planning Team for the Small & Medium Display Business at Samsung Display, stated, “‘LEAD 2.0™’ is an innovative technology that maximizes security through all-direction viewing blocking while improving power efficiency, a top priority in the on-device AI era. We will continue to dedicate ourselves to developing new technologies to improve convenience for smartphone users.”
Samsung Display will showcase ‘LEAD 2.0™’ at MWC 2026, which opens in Barcelona, Spain, on March 2 (local time). At the event, visitors can experience the innovative ‘LEAD 2.0™’ firsthand, including the ‘Partial Privacy’ function that can be applied to specific areas rather than the entire screen.
[Terminology]
- Black Matrix: The black area that separates RGB sub-pixels in a display, commonly abbreviated as BM. It acts as a partition between sub-pixels to prevent color mixing.
- ‘LEAD™’: A polarizer-less OLED technology first developed by Samsung Display in 2021. It removes the polarizer traditionally required in OLED panels and internalizes the function of blocking external light reflection, resulting in higher brightness and reduced power consumption.
- ‘LEAD 2.0™’: A premium OLED technology that combines LEAD™ with the privacy technology FMP (Flex Magic Pixel™). It simultaneously realizes the high brightness and low power consumption of LEAD™ along with privacy protection features.










































































































































































































































