Samsung Display Featured at K-Display 2025 with Micro-LEDs for Premium Watches

Samsung Display unveiled an innovative product at the K-Display 2025 exhibition that will change the game in the next-generation smartwatch market. The 6,000nit class smartwatch Micro-LED display presented at the show boasts the highest level of brightness of any wrist watch display announced to date. It has a resolution of 326 PPI and was achieved by precision transferring approximately 700,000 red, green, and blue (RGB) LED chips of less than 30μm in size. A Micro-LED display with a 4,000nit flexible structure that can be bent freely was also shown, presenting a variety of design possibilities. In particular, the inorganic light-emitting structure, which has high brightness, low power consumption, and high reliability at the same time, with absolutely no change in brightness and color depending on the viewing angle even when the screen is bent, is regarded as having greatly increased the competitiveness of next-generation wearable displays.

Through this exhibition, Samsung Display presented the market potential of the fusion of flexible design and Micro-LEDs together. Flexible displays go beyond simple curved surface mounting and enable a variety of form factor designs such as folding (Foldable), rolling (Rollable), stretching ( Stretchable), and can expand the range of applications to include not only smartphones, tablets, and wearable devices, but also automotive and aircraft displays. Another advantage is the use of thin and light plastic substrates instead of glass to reduce thickness and weight, and to ensure durability against drop impact.

 These characteristics are also advantageous for integrated component designs such as on-sell touch and under-panel cameras, providing production efficiency and cost reduction benefits, and are strategic assets for design differentiation and brand image enhancement in the premium product market. The flexible Micro-LED display announced by Samsung Display inherits these technological and market values of flexible OLED displays and is attracting attention as a core driving force that will simultaneously drive technological superiority and premium image in the wearable display market in the future. The flexible OLED display is expected to be the core driving force for both technological superiority and premium image in the wearable display market.

Joohan Kim, Senior Analys at UBI Research (joohanus@ubiresearch.com)

2025 Micro-LED Display Industry and Technology Trends Report