Samsung Display’s Foldable OLED Shipments Surge from May – Takes Q2 Market Share Lead

According to the Monthly Smartphone & Foldable Phone OLED Display Market Tracker published by UBI Research, a market research firm, Samsung Display’s shipments of foldable OLED panels surged starting in May, securing the top market share in the second quarter of 2025.

In the first quarter of 2025, Samsung Display shipped approximately 250,000 foldable OLED panels, trailing behind major Chinese panel makers such as BOE, CSOT, and Visionox. However, beginning in May, the company significantly ramped up mass production of panels for the upcoming Galaxy Z Flip/Fold 7 series, driving a sharp increase in shipments.

Samsung Display shipped 1.78 million units in May and 1.53 million units in June, accounting for 52% of total foldable OLED shipments in the second quarter, ranking first in the market. Following Samsung Display, BOE recorded shipments of 1.8 million units in the second quarter, CSOT 900,000 units, and Visionox 500,000 units.

Samsung Display is expected to maintain the top share in the third quarter as well. Furthermore, with its exclusive early supply of panels for Apple’s foldable iPhone in 2026, Samsung Display is projected to sustain its dominance in the foldable OLED market.

The global foldable OLED panel market continues to expand. Annual shipments grew from 15 million units in 2022 to 21.8 million in 2023, reaching 25 million units in 2024. The figure is forecasted to grow to 30.8 million in 2025. With Apple’s anticipated entry into the foldable phone market and the increasing number of foldable models launched by Chinese smartphone brands, annual shipments are expected to surpass 50 million units by 2029.

UBI Research Executive Vice President Chang Wook Han stated, “Thanks to the full-scale mass production of the Galaxy Flip/Fold 7 series, Samsung Display is expected to maintain the highest shipment volume in the third quarter,” and added, “The overall foldable phone market is likely to remain at a similar level to last year in 2025, but will begin significant expansion from 2026 with the anticipated release of Apple’s foldable phone.”

Changwook Han, Executive Vice President/Analyst at UBI Research (cwhan@ubiresearch.com)

Monthly Smartphone & Foldable Phone OLED Display Market Tracker